Wells Fargo · 1 day ago
Digital Product Management Senior Manager- Surface & Agent Orchestration
Irving, TX
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
6+ years expWells Fargo is seeking a Digital Product Management Senior Manager within the Marketing & Sales Platform team to lead new enterprise Generative AI capabilities. This role involves defining product vision and roadmap, developing a team, and implementing a robust product operating model to enhance marketing campaign workflows.
BankingFinancial ServicesFinTechInsurancePayments
No H1B
Responsibilities
Own the product vision, strategy, and roadmap for Surface, a Generative AI capability that acts as a central UI and an orchestration layer for downstream marketing agents
Define user journeys and UX for campaign managers and marketing operations (brief, ideation, audience selection, creative generation, approvals, deployment, and post-launch optimization)
Translate business outcomes into well-formed epics, features, and acceptance criteria; prioritize and sequence the backlog; and lead agile teams to ship high-quality increments
Build and evolve the orchestration layer that coordinates downstream agents (e.g., audience & segmentation, creative & content, channel & flighting, compliance & brand safety, analytics & insights)
Establish product operations, including SLAs, incident response, observability/telemetry, evaluation harnesses, red-teaming, and continuous improvement loops
Partner across Marketing, AI/ML Engineering, Data Science, Analytics, MarTech/AdTech, Legal/Compliance, InfoSec, and Risk to deliver an enterprise-grade capability
Integrate with agents that will perform tasks on the broader martech stack (e.g., journey orchestration, personalization, A/B testing, CDP, email/SMS/push platforms, paid media APIs) to enable end-to-end campaign execution
Implement Responsible AI and Model Risk Management practices (governance, privacy/PII safeguards, bias/quality testing, prompt logging, human-in-the-loop review, and content policy guardrails)
Drive performance and cost management (token usage, caching, RAG, model selection, throughput/latency SLAs) and define quality metrics (precision/recall, hallucination rates, user satisfaction)
Define adoption, engagement, and business impact KPIs; create dashboards and mechanisms to track outcomes (time-to-launch, lift, operational efficiency, compliance findings)
Own change management, enablement, and training for marketers; build a strong feedback loop with power users and a Community of Practice
Lead vendor/partner evaluations and negotiations for LLMs, agent frameworks, vector databases, and observability tools; manage budgets and contracts in partnership with sourcing
Coach and develop a team of product managers and product analysts; establish best practices in discovery, experimentation, and data-driven decision making
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer
Qualification
Required
6+ years of digital product management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of management or leadership experience
Proven experience with Pega and Adobe platforms, representing expertise in successfully implementing complex solutions across the Marketing life cycle; this should include decision engines, RTCDP, testing and content
Hands-on familiarity with Generative AI platforms (LLMs), agent orchestration frameworks, prompt engineering, vector search/RAG, experimentation, and evaluation methods
Preferred
Proven success owning strategy, roadmap, and delivery for complex, cross-functional products; strong stakeholder management and executive communication
Expertise in agile product delivery (backlog management, PI planning, sprint ceremonies, release planning) and writing clear, testable acceptance criteria
Experience integrating enterprise products with marketing technology stacks, APIs, and data platforms; ability to reason about data lineage, quality, and privacy
Demonstrated ability to implement governance and controls across privacy, security, and Responsible AI; comfortable partnering with Risk, Legal, and InfoSec
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
2026-01-23
Business – Latest Financial & Stock Market News | New York Post
2026-01-22
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