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Hathway: Now Bounteous · 12 hours ago

Director, Martech (Multi-Solution)

United States

Full-time

Remote

Director/Executive

$150K/yr - $190K/yr

10+ years exp

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. The Director of Marketing Technology will leverage deep expertise across the Adobe Experience Cloud to help enterprise B2B organizations modernize their marketing technology ecosystems and improve buyer engagement through data-driven strategies.

Internet

H1B Sponsored

Responsibilities

Serve as a platform expert with a focus on the Adobe Experience Cloud:

Maintain subject-matter expertise across Adobe Experience Manager, Adobe Experience Platform, Journey Optimizer, Marketo Engage, and Customer Journey Analytics

Advise sales and client teams on new features and assist in strategic positioning for both B2B and B2C use cases

Support go-to-market efforts and Bounteous credibility in the marketplace:

Stay current on B2B and B2C marketing trends, including account-based experience (ABX), personalization at scale, and omnichannel orchestration

Identify and build packaged offerings and accelerators for demand generation, customer lifecycle marketing, CRM integration, and marketing operations maturity

Collaborate with platform partners on product advisory, integration frameworks, and co-innovation initiatives

Partner with client service and business development teams:

Strategize and architect scalable platform implementations across Adobe Experience Cloud for both buyer and consumer journeys

Lead client workshops, discovery sessions, demos, and executive presentations

Define technical requirements for data models, integrations, and automation that support lead, account, and customer lifecycle management

Drive marketing operations maturity and governance:

Define and operationalize MarTech governance models across Marketing, Sales, and IT

Establish best practices for data stewardship, consent management, and campaign orchestration

Guide clients in evolving their operating models toward connected revenue and experience ecosystems

Deliver measurable outcomes

Translate business goals into data-driven architectures that improve pipeline velocity, conversion, and customer lifetime value

Define KPIs and attribution frameworks linking marketing technology investment to revenue performance

Ensure CRM, CDP, and Customer Journey Analytics ecosystems work together to deliver unified reporting and actionable insights across both B2B and B2C journeys

Provide thought leadership in the marketing technology space

Contribute to Bounteous’s market presence as the go-to Adobe Experience Cloud partner for B2B and hybrid enterprises

Mentor internal teams and contribute to the development of best-practice frameworks, playbooks, and accelerators

Qualification

Adobe Experience CloudB2B demand generationCross-channel engagementCRM platformsData orchestration toolsMarTech governanceCommunicatorClient-facing expertiseThought leadership

Required

Deep expertise across the Adobe Experience Cloud

Multi-solution architect and strategist who connects marketing technology to measurable pipeline and revenue impact

Ability to orchestrate both buyer and customer journeys

Experience in building scalable, data-driven capabilities that accelerate growth across business and consumer audiences

Strong understanding of enterprise B2B and B2C data and marketing technologies

Experience with scalable architectures and governance models

Ability to serve as a trusted advisor to clients and platform partners

Experience in optimizing buyer and customer engagement by effectively leveraging Adobe Experience Cloud solutions

Ability to identify and expand account opportunities

Experience in creating solutions that maximize customer and business value through marketing technology platforms

Ability to support partnerships with Adobe and other ecosystem partners

Promote and enforce awareness of key information security practices

Identify, assess, and report security risks

Understand and evaluate how data is stored, processed, or transmitted

Ensure data protection measures are integrated throughout the information lifecycle

Maintain subject-matter expertise across Adobe Experience Manager, Adobe Experience Platform, Journey Optimizer, Marketo Engage, and Customer Journey Analytics

Advise sales and client teams on new features and assist in strategic positioning for both B2B and B2C use cases

Stay current on B2B and B2C marketing trends