Charlotte Hornets · 18 hours ago
Integrated Marketing Intern
Charlotte, NC
Internship
Onsite
Intern
$15/hr - $15/hrHornets Sports & Entertainment (HSE) is a leading sports and entertainment organization dedicated to excellence both on and off the court. HSE is seeking an Integrated Marketing Intern to support the Business Intelligence team, focusing on developing and optimizing email campaigns and gaining hands-on experience in integrated marketing strategies.
Media and EntertainmentSportsSports Leagues and Teams
Responsibilities
Support ongoing projects for Business Intelligence, Partnerships, Ticketing, Marketing, Mobile App and other areas of the business
Provide insights using data on consumer behavior, attitudes, demographics and more
Research industry trends and best practices to improve marketing efforts
Review and maintain current Tableau dashboards and optimize SQL queries
Assist with organizing, cleaning and managing data in CRM
Analyze email, mobile app and SMS marketing campaigns to assess performance and effectiveness
Develop dashboards and reports to track key marketing KPIs, such as open rates, CTRs, conversion rates and churn
Assist in A/B testing and segmentation strategies to improve engagement
Support data extraction, transformation and visualization to uncover trends and opportunities
Participate in the full internship program, including workshops, speaker series, job shadowing and working on an intern project
Perform other duties as assigned
Qualification
Required
A graduate of or pursuing a degree in Statistics, Mathematics, Business Administration, Computer Science or other related fields, or equivalent relevant experience preferred
Male collegiate basketball players must have exhausted their NCAA eligibility before participating in the HSE internship program
Understanding of email, mobile app and SMS marketing fundamentals
Interest in working in the sports industry, specifically within Business Intelligence
Detail-oriented, self-starter with proven ability to learn new skills quickly
Possess strong analytical, creative problem solving and project management skills
Advanced experience with Microsoft Excel
Preferred
Experience with marketing automation platforms (e.g., Community, Braze, etc.) is a plus
Experience with market research is preferred
Experience with data visualization tools (Tableau preferred) is preferred
Experience with SQL or other database languages is preferred
Experience with data science and statistical software (R, Python) a plus
Experience with HTML a plus
Company
Charlotte Hornets
The Charlotte Hornets is a professional basketball team platform and is part of the NBA's Southeast Division.
Founded in 2003
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ronnie Bryant
SVP and Chief Information Officer
Alma Angeles-Parvaz
Vice President, Partnerships
Recent News
Sports Business Journal
2025-11-08
2025-11-08
Sports Business Journal
2025-11-05
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