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Merck · 1 day ago

Associate Director U.S. Marketing, Adherence, Respiratory BU

North Wales, PA

Full-time

Hybrid

Lead/Staff, Director/Executive

$142K/yr - $224K/yr

5+ years exp

Merck is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. The Associate Director, Adherence will develop strategies for measuring adherence and compliance, build patient education services, and drive customer-centric strategies to enhance the patient experience.

BiotechnologyHealth CareMedicalPharmaceutical

Comp. & Benefits

No H1B

Responsibilities

Lead strategic design and development of a comprehensive customer experience strategy with a focus on improving adherence and persistence through improved predication and data driven insights

Identify new and innovative channels to enhance and ensure a seamless experience for patients on our products

Build one-of-a-kind and rich patient level data set across our ecosystem. Utilize customer insights and data to drive continuous improvement in our services and offerings

Collaborate with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for adherence reporting, performance dashboards, and insight generation. Consult with internal stakeholders to accelerate insight driven approaches to inform future patient adherence strategies and seamless integrations across ecosystem

Lead implementation of data driven frameworks to optimize customer touchpoints and reduce friction and barriers to continuing therapy

Initiate and oversee voice-of-customer (VOC) approaches and ensure insights drive meaningful improvements

Lead organizational change management for innovative behavioral based adherence frameworks and touchpoints

Develop and design compliant strategies with appropriate guardrails to overcome access, adherence and stay-time barriers, ensuring patients get timely support from initiation through the length of their treatment

Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence

As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes

Qualification

Data AnalyticsCustomer Experience StrategyPatient Support ProgramPharmaceutical MarketingPerformance DashboardsOmnichannel MarketingCross-Functional LeadershipStrategic ThinkingCollaborationProblem SolvingCommunication SkillsAdaptabilityCreativity

Required

Minimum of 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry including experience with reimbursements or specialty pharmacy

Patient Support Program and/or Hub experience is required

A growth mindset, strong collaboration, and business agility

Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills

Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics

Strong financial acumen, quantitative skills, and analytical capabilities

Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

Understanding of omnichannel marketing, digital and non-digital channels

Demonstrates high degree of integrity and ethics

Demonstrated ability to create and monitor KPIs, and program performance

Ability to plan, prioritize, execute, anticipate challenges

Ability to influence across functions to gain consensus

Adaptability and comfort with change