Mars United Commerce · 11 hours ago
Manager, Media Strategy
Troy, MI
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $108K/yr
5+ years expMars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence. The Manager, Media Strategy leads the development of media strategies, plans, and campaign activation to achieve client objectives, while driving innovation and managing relationships with internal and external teams.
AdvertisingMarketing
Responsibilities
Develop and deliver effective media strategies and plans, utilizing research tools and historical client data and knowledge of media landscape and innovations
Research, develop and share POVs on new client opportunities
Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals and budgets
Translate media strategies into tactical plans that achieve client’s objectives and fit within budget
Create strong relationships with vendor partners and stay current on relevant, upcoming offerings
Research and seek new media trends, innovations and opportunities to share with team and client
Negotiate with vendor partners to obtain media availability and placement, advantageous rates and added value; evaluate appropriate media opportunities for achieving client objectives
Act as a liaison between the media and account team to ensure that project milestones, timelines, plan approvals, and deliverables are met
Monitor and track media spend, compare against client budget, and alert team of any discrepancies
Handle other duties as assigned by supervisor
Qualification
Required
Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience
5-7 years of media experience working in an agency setting
Must have a strong level of understanding of multiple media channels; shopper, digital and traditional
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
Keen attention to detail with strong mathematical and Microsoft Office skills including expert proficiency in applications such as Excel, PowerPoint and Word
Able to build relationships across the team, department, vendors and clients
Proactive approach, demonstrated by: Providing regular project timeline and budget updates to team/supervisor
Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
Developing an understanding of new/emerging media developments and sharing with the broader team internally
Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Mars United Commerce
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-05-17Acquired
Leadership Team
M
Marilyn Barnett
President
Recent News
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