Invoke · 2 days ago
Microsoft Alliance & Marketing Specialist
United States
Full-time
Remote
Mid Level
3+ years expInvoke, a leading Microsoft Partner of the Year, is seeking a talented professional for a full-time, mid-level role that bridges Microsoft Alliance Management and Marketing. The position involves nurturing the partnership with Microsoft while driving integrated marketing initiatives to fuel growth and ensuring effective communication of the joint value proposition across various campaigns and content.
Business IntelligenceComplianceConsultingInformation Technology
Responsibilities
Microsoft Alliance Management: Serve as Invoke’s primary point of contact with Microsoft’s Global Partner Solutions and more specifically Microsoft Americas Enterprise Partner Solutions, while supporting close Invoke executive engagement with Microsoft’s leadership and Partner Development Manager. Nurture and expand the partnership by working with Invoke’s executive leadership to align Invoke’s goals with Microsoft’s programs and initiatives. Year over year growth of Co-Sell opportunity pipeline and managing partner funding programs and required metrics (e.g. securing and utilizing Microsoft Marketing Development Funds for joint campaigns, Jumpstart Programs, ECIF, MCI, EA Accelerate, etc.) to drive mutual success. Additionally, maintaining healthy partner metrics by which Invoke is measured on as a managed Enterprise SI (System Integrator) (e.g. Channel Partner of Record/CPOR, Partner Admin Link/PAL, Partner Award programs, MISA, etc.)
Marketing Strategy & Execution: Orchestrate Invoke’s overall marketing strategy and execution. Translate the Microsoft alliance strategy into integrated marketing campaigns, events, webinars, and content that generate demand for Invoke’s services. Ensure all marketing efforts – especially co-branded campaigns and collateral – clearly communicate the joint value proposition of Invoke + Microsoft to our target audience
Agency Coordination: Act as the day-to-day coordinator for external sales & marketing agencies. Align with Invoke’s executive leadership to provide strategic direction and clear objectives to external agencies, ensuring their work (digital campaigns, content creation, event support, etc.) aligns with Invoke’s growth goals and brand. Foster a collaborative partnership with agencies by involving them in planning and encouraging proactive, modern ideas and continuous improvements in the age of AI
Internal Evangelism: Champion Microsoft alliance initiatives internally at Invoke. Regularly update and enable our Sales and Product teams with information on Microsoft’s latest solutions, partner incentives, events, and how these offerings enhance Invoke’s own solutions. Evangelize and publish joint success stories and upcoming co-selling opportunities. Collect feedback and insights from the Invoke Sales and Product teams and share these with Microsoft to strengthen the alliance and influence future programs
Qualification
Required
Bachelor's degree (preferably in Marketing, Business, or related field)
3-5+ years of experience in marketing, partnerships/alliances, or related roles in the tech industry
Excellent written and verbal communication skills
Ability to craft compelling messages and present to both external partners and internal stakeholders
Confident in delivering presentations and leading meetings
Strong project management and organizational abilities
Capable of managing multiple campaigns and partnership initiatives simultaneously while meeting deadlines
Meticulous attention to detail
Proven relationship-building skills
Able to cultivate trust and effective collaboration with external partners (like Microsoft and agencies) and internal teams (sales, delivery, product)
A team player who can also work independently
High level of self-motivation and initiative
Comfortable navigating a fast-paced environment and adapting to evolving alliance programs or marketing priorities
Results-driven mindset with a proactive approach to problem-solving
Hands-on experience working within the Microsoft partner ecosystem
Familiarity with Microsoft Partner Center and managing Co-Sell motions with Microsoft
Understanding how to associate deals and customers through CPOR (Claiming Partner of Record) and PAL (Partner Admin Link) processes
Proven ability to plan and execute joint marketing initiatives with partners
Experience leveraging programs like Microsoft's Marketing Development Funds (MDF) or other partner funding for co-branded campaigns
Proficient in using marketing and sales enablement tools and platforms
Experience with CRM systems (e.g., Microsoft Dynamics 365 or Salesforce)
Experience with marketing automation software (e.g., HubSpot, Marketo)
Experience with analytics tools to track campaign performance
Ability to glean insights from data to optimize marketing efforts
Solid understanding of B2B marketing strategies, ideally in a technology or consulting context
Experience creating content and events that resonate with enterprise IT audiences
Knowledge of co-branding best practices and positioning joint value propositions in marketing content
Up-to-date on Microsoft's product offerings, partner programs, and incentive structures
Familiarity with cloud services and enterprise technology trends
Company
Invoke
Invoke is an IT consulting firm that provides business intelligence, compliance, system integration, and endpoint management services.
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-08-26
Company data provided by crunchbase