Samsung SDS America · 11 hours ago
Marketing Operations Specialist, B2B Saas
Ridgefield Park, New Jersey, United States
Full-time
Hybrid
Mid LevelSamsung SDS is the digital arm of the Samsung group and a global provider of cloud and digital transformation innovations. They are seeking a Digital Marketing Operations Specialist to manage the company website, optimize SEO performance, and oversee inbound lead operations in a B2B SaaS environment. The role focuses on execution, performance monitoring, and collaboration with various teams to enhance digital marketing efforts.
Information Technology & Services
Responsibilities
Own the website end-to-end, including CMS management to create, update and publish product, solution, company, event, landing and resource pages, hero banners, CTAs, contact forms, layouts and structure
Optimize the website for conversions through continuous improvement of content, CTAs, layouts and page structure, applying basic HTML when needed
Manage website tracking and attribution, including Google Tag Manager, GA4 and UTM governance, ensuring full tracking continuity between the website and Eloqua landing pages
Build and manage landing pages both on the website and in Oracle Eloqua using native tools and light coding when required, ensuring all pages are properly tagged and monitored
Monitor website traffic, channel performance and trends, identify opportunities and risks, and produce bi-weekly and monthly reports
Own inbound website leads, including daily review, filtering, enrichment using ZoomInfo and upload into MySales for Sales follow-up
Collaborate closely with Marketing and Sales teams and interact with HQ marketing teams in Korea on all website and CMS-related topics, ensuring brand consistency and website health
Perform ongoing benchmarking of B2B SaaS and enterprise technology websites to identify best practices in structure, content, UX and conversion patterns, translating insights into continuous improvements
Own on-page and technical SEO across the website, including continuous optimization of content, structure, metadata, internal and external linking, and backlinking
Identify SEO opportunities and performance gaps to support qualified organic traffic growth
Monitor SEO KPIs and organic performance using SEMrush, Google Analytics, GA4 and Google Keyword Planner, and additional tools to provide insights and recommendations to the marketing team
Own and execute the company’s organic social presence, including daily creation and posting on the SDSA LinkedIn Company Page and the Caidentia Product Page, managing the monthly content calendar and developing post copy across company news, products, solutions, events, promotions, CSR activities, curated content, holidays and relevant industry topics
Actively engage with the LinkedIn community by monitoring, interacting and participating in relevant groups and conversations related to B2B SaaS, enterprise mobility and technology to drive engagement and follower growth
Manage and publish monthly LinkedIn Newsletters for Enterprise Mobility and Caidentia, monitoring performance and engagement
Perform continuous benchmarking of organic social best practices by analyzing peer and competitor B2B technology companies to identify effective formats, trends and topics
Monitor and manage the company’s broader online presence beyond LinkedIn, including industry forums, relevant Reddit communities, B2B software review platforms (such as G2, Gartner Peer Insights and similar), Google search results and brand mentions, and other digital channels related to enterprise mobility and B2B SaaS, to ensure brand consistency, awareness and early identification of risks or opportunities
Track social and online presence KPIs, respond to comments and inquiries when appropriate, produce monthly reports, collaborate with the Graphic Designer by providing copy and creative direction and occasionally create simple visuals using existing templates with Adobe Creative Suite or Canva
Qualification
Required
Strong organization and attention to detail
Experience with CMS management
Basic HTML knowledge
Experience with Google Tag Manager, GA4, and UTM governance
Experience with Oracle Eloqua
Ability to monitor website traffic and produce reports
Experience with ZoomInfo for lead enrichment
Ability to collaborate with Marketing and Sales teams
Experience with on-page and technical SEO
Familiarity with SEMrush, Google Analytics, and Google Keyword Planner
Experience managing organic social media presence
Ability to create and manage content calendars
Experience with LinkedIn and other online platforms
Ability to track and report on social media KPIs
Experience with Adobe Creative Suite or Canva
Company
Samsung SDS America
Samsung SDS America (SDSA) is the U.S. subsidiary of Samsung SDS, a global leader in cloud and digital transformation.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Daniel H.
Manager Strategic Partnership Digital Health
Hea Mi Woo
Executive Assistant to CEO
Company data provided by crunchbase