Thera · 18 hours ago
Vice President of Marketing - NYC
New York, NY
Full-time
Onsite
Senior Level
$80K/yr - $120K/yrThera is building the financial OS for modern SMBs, and they are seeking a Vice President of Marketing to generate demand and drive awareness around the brand. This role involves top of funnel demand generation, managing a marketing team, and executing creative marketing strategies.
EmploymentFinanceHuman Resources
Responsibilities
Top of funnel demand generation
Paid ads across search, social, and new channels
In person events, field marketing, and partnerships
Product launches and new product storytelling
Brand voice, messaging, and positioning
Creative experiments including stunts and viral moments
Marketing attribution and pipeline influence
Hiring and managing a small, high output marketing team
Qualification
Required
Experience in top of funnel demand generation
Proficiency in managing paid ads across search, social, and new channels
Experience in organizing in-person events, field marketing, and partnerships
Ability to launch products and create new product storytelling
Strong skills in brand voice, messaging, and positioning
Experience in conducting creative experiments including stunts and viral moments
Knowledge of marketing attribution and pipeline influence
Experience in hiring and managing a small, high output marketing team
Company
Thera
Thera provides a payroll and payments platform designed for businesses with global teams.
Founded in 2021
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.5M2024-08-22Seed· $4.5M
Leadership Team
Akhil Reddy ⚡️
Co-Founder & CEO
Company data provided by crunchbase