Alliance Consumer Group · 13 hours ago
Key Account Manager
Alliance Consumer Group is seeking a Key Account Manager to drive sales growth and manage relationships with key distribution partners. The role involves developing account plans, executing promotional strategies, and collaborating across various internal teams to meet customer needs.
Consumer Goods
Responsibilities
Deliver assigned sales quota for the region/channel, including new product placement, promotional sell-in, and new account development
Build account plans that identify growth levers (assortment expansion, new item placement, promotions, pricing, and distribution)
Own relationships with key 2-step distribution partners and customers, serving as the primary commercial point of contact
Present new product launches and seasonal strategies spanning all ACG brands
Conduct periodic product line reviews and business recaps; recommend assortment actions based on performance
Plan and implement promotional calendars across multiple customers, coordinating timing, offers, and expected lift
Develop cohesive go-to-market strategies (e.g., new assortment rollouts) in partnership with each customer’s external (customer-facing) sales team
Travel to customer locations as needed to support relationship building, joint sales calls, trainings, and business reviews
Manage and attend 10+ tradeshows and conferences annually; occasional weekend work may be required
Partner with internal Demand Planning to support customer/item-level forecasts, incorporating promotional plans, new item launches, and customer demand signals
Collaborate internally across Sales, Sales Ops, Marketing, Customer Service, Finance, and Product/Category to ensure customer needs are met and initiatives are executed effectively
Maintain accurate, timely records in Salesforce including opportunities, customer notes, action items, and pipeline updates
Collect, analyze, and interpret customer sales data and trends to identify opportunities and risks; translate insights into clear recommendations and actions
Qualification
Required
Bachelor's degree from an accredited 4-year college or university (business-related discipline preferred)
2+ years of sales experience in 2-step distribution or a similar channel (or equivalent account management experience)
Experience presenting products/programs to distributor customers and influencing assortment and promotional decisions
Preferred
Coursework or continuing education focused on sales analytics, finance, or category management
Experience supporting multiple accounts simultaneously across a region/territory
Experience managing tradeshows/events and converting event activity into pipeline and bookings
Company
Alliance Consumer Group
Alliance Consumer Group is a consumer goods industry.
Funding
Current Stage
Growth StageRecent News
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