Merck · 17 hours ago
Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU
USA - Pennsylvania - North Wales (Upper Gwynedd)
Full-time
Hybrid
Lead/Staff, Director/Executive
$142K/yr - $224K/yr
5+ years expMerck is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. The Associate Director U.S. Marketing will support the commercial success of the newly acquired COPD asset by shaping patient marketing strategy through insights, data, and optimization initiatives.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Translate patient, caregiver, and market insights into clear opportunities that shape patient marketing strategy, messaging, and experience design
Define research objectives and oversee qualitative and quantitative studies to understand patient needs, barriers, motivations, and journey dynamics
Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels
Develop and maintain dashboards, reporting structures, and KPIs that provide visibility into campaign effectiveness and consumer behavior trends
Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and journey design to improve patient acquisition and conversion
Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing outcomes to inform future marketing strategies
Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution
Synthesize complex data into clear, compelling narratives and recommendations for senior leadership and key stakeholders
Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive strategy adjustments
Ensure all insight generation, data usage, and analytic practices adhere to compliance, privacy, and regulatory guidelines
As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes
Qualification
Required
Bachelor's degree or equivalent (BA/BS)
Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry
Strong understanding of patient and consumer behavior, healthcare market dynamics, and patient journey analytics
Proven experience translating insights and data into actionable marketing recommendations
Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation
Ability to synthesize complex data into clear narratives for diverse stakeholders
Strong project management skills and experience working cross-functionally in agile or matrixed environments
Excellent communication and presentation skills
Familiarity with compliance, regulatory considerations, and data privacy requirements (e.g., HIPAA) as they relate to patient marketing
Preferred
MBA or equivalent preferred
Preferred experience in insights, analytics, marketing science, or data-driven strategy
Benefits
Medical
Dental
Vision healthcare and other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Company
Merck
Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.59MKey Investors
Private Capital AdvisorsGavi, the Vaccine Alliance
2018-11-25Post Ipo Equity· $0.59M
2016-01-21Series Unknown· $5M
1980-12-19IPO
Leadership Team
Betty Larson
Executive Vice President and Chief Human Resources Officer
Dean Li
Executive Vice President and President, Merck Research Laboratories
Recent News
Latest News From Euronews | Euronews RSS
2026-01-22
Company data provided by crunchbase