Merck · 13 hours ago
Associate Director U.S. Marketing, Patient Support, Insights & Execution (PSP)
USA - Pennsylvania - North Wales (Upper Gwynedd)
Full-time
Hybrid
Lead/Staff, Director/Executive
$142K/yr - $224K/yr
5+ years expMerck is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. The Associate Director, U.S. Marketing, Patient Support, Insights & Execution will be responsible for Patient Support Program Marketing across the Respiratory portfolio, leading cross-functional collaboration and defining strategies that optimize the patient experience and program effectiveness.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Lead strategic design and development of a compliant Respiratory PSP in collaboration with Marketing, Access, Integrated Account Management, Data Strategy, Customer Experience, Legal, and other key functional partners to integrate insights into program solutions
Act as primary liaison orchestrating alignment across key functional areas to ensure integrated PSP strategy, deployment, and data ecosystem readiness. Partners cross-functionally and with key vendors to monitor progress, mitigate risks, and support seamless coordination and delivery of an integrated patient support data ecosystem
Collaborates with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for PSP reporting, performance dashboards, and insight generation
Develop and maintain a comprehensive overview of the End-to-End patient treatment experience, and data elements required to support patient journey analytics
Develop and design compliant strategies with appropriate guardrails to overcome access and adherence barriers, ensuring patients get timely support from initiation through adherence
Develop and maintain relationships with key vendor and customer accounts to identify, implement, and enhance data contracts required to support the PSP strategy and operations
Leads the PSP insights and analytics strategy, defining the data ecosystem and key performance metrics to measure effectiveness, efficiency, and patient experience
Synthesize and translate complex data sets to identify drivers and opportunities to optimize the patient journey by uncovering patient barriers, and generating actionable recommendations for improvement
Lead the development PSP training materials, onboarding resources, and rules of engagement for field access teams to ensure compliant and confident customer engagement as it relates to PSP
Partner cross functionally to deliver tools and education that reinforce consistent understand of PSP processes and solutions, and ensure proper change management and communication plans
Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence
Lead the creation and evolution of program messaging for the Patient Support Program, leveraging data and insights to guide message design and ensuring consistency with brand strategy and compliance standards
Spearhead the design and implementation of the patient engagement platform/strategy for PSP, aligning with overall customer engagement objectives and patient journey workflow
As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes
Qualification
Required
Minimum of 5 years of progressive pharmaceutical or biotechnology experience across marketing, sales and market access (or related experiences) including experience with reimbursements or specialty pharmacy
Patient Support Program and/or Hub experience is required
A growth mindset, strong collaboration, and business agility
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics
Strong financial acumen, quantitative skills, and analytical capabilities
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
Understanding of omnichannel marketing, digital and non-digital channels
Demonstrates high degree of integrity and ethics
Demonstrated ability to create and monitor KPIs, SLAs, and program performance
Ability to plan, prioritize, execute, anticipate challenges
Ability to influence across functions to gain consensus
Adaptability and comfort with change
Preferred
Awareness and understanding of US commercial and regulatory requirements
Understanding of Respiratory market
Agency and vendor management
Familiarity with agile tools like Jira and Mural
Benefits
Medical
Dental
Vision healthcare and other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Company
Merck
Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.59MKey Investors
Private Capital AdvisorsGavi, the Vaccine Alliance
2018-11-25Post Ipo Equity· $0.59M
2016-01-21Series Unknown· $5M
1980-12-19IPO
Leadership Team
Betty Larson
Executive Vice President and Chief Human Resources Officer
Dean Li
Executive Vice President and President, Merck Research Laboratories
Recent News
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2026-01-22
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