Semmelmann Interiors · 4 days ago
Sales and Marketing Manager
Fort Worth, TX
Full-time
Onsite
Senior Level
7+ years expSemmelmann Interiors is a premier, award-winning interior design firm specializing in high-end residential and commercial projects. The Sales & Marketing Manager is responsible for driving revenue growth and demand generation for luxury interior design, ensuring a high-quality client experience while managing a team and multiple marketing channels.
Design
Responsibilities
Own revenue targets and pipeline health
Personally participate in discovery, pricing, and closing as needed, especially for top-tier clients
Oversee qualification standards, to ensure alignment with budget minimums, scope fit, timeline readiness, and decision authority
Partner with our Visionary on pricing strategy and final approvals
Ensure revenue is booked and collected, not just signed
Design, implement, and enforce a clear sales process inside Houzz Pro
Define pipeline stages, qualification criteria, and close standards
Establish weekly sales metrics reviewed in leadership meetings
Improve follow up discipline and eliminate dropped opportunities
Build forecasting accuracy aligned to capacity and delivery
Own marketing strategy with accountability for signed contracts, not vanity metrics
Manage all marketing channels, including, social media, website and lead forms, awards & PR, print & partnerships, shopify product sales, trade program, and product development
Improve and enforce brand standards aligned with luxury clientele and our core values
Optimize spend within monthly budget
Protect and elevate our brand positioning
Ensure all messaging reinforces our brand identity
Eliminate misaligned leads, ego-driven marketing, and margin erosion
Represent the brand with polish, discretion, and confidence
Lead and develop a team of four (and growing)
Hire, coach, performance-manage, and replace as needed
Address skill gaps, set weekly priorities, KPIs, and expectations, and foster a culture of gratitude, ownership, and excellence
Personally steward high value relationships with builders, architects, realtors, and trade partners
Represent the firm at selected industry and philanthropic events and organizations
Prioritize relationships that produce aligned, high value work and cultivate a formal referral strategy
Qualification
Required
7+ years in high value sales, marketing, or growth leadership
Experience in luxury design, custom homes, real estate, or adjacent luxury services
Proven success managing teams and revenue targets
Strong understanding of consultative, long cycle sales
Expert in CRM software, Scorecard management, and KPI dashboards
Hands-on leadership with humility and accountability with direct communication and deep respect for clients, designers and teammates
Preferred
Comfortable operating in boutique environments with professional standards
A leader who owns revenue, builds systems, protects our brand, develops people, and earns trust
Benefits
Great work-life balance
Company
Semmelmann Interiors
"I believe that the spirit of living is in the giving.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Laurie Pearson
Chief Operating Officer
Company data provided by crunchbase