Vail Resorts · 14 hours ago
Sr. Specialist, Paid Social Operations
Broomfield, CO
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $80K/yr
2+ years expVail Resorts is a company that creates memorable experiences for both employees and guests at renowned destination resorts. They are seeking a Senior Specialist to manage day-to-day social media campaign operations across various paid social channels, focusing on execution, reporting, and optimization of campaigns.
LeisureTravel
Responsibilities
Confident in building and trafficking paid social campaigns in Meta Ads Manager, TikTok Ads Manager, and other emerging platforms with executional excellence
Implement campaign structures, audience targeting, ad groups, and map creative rotations per channel best practices
Ensure accurate UTM/URL tagging, naming conventions, and pixel configurations for all campaigns
Ability to quickly learn and use social management tools (e.g.,Flashtalking, Smartly.io) to create and scale ad variations efficiently in feed based templates
Support in QA for ad previews and securing stakeholder approvals
Manage daily pacing, flighting, and allocation of paid social budgets to ensure full and efficient spend
Monitor campaign health and troubleshoot issues related to learning phases, ad rejections, or audience and ad frequency management
Launch A/B tests to evaluate variations in messaging, creative formats, and ad types, and translate findings into actionable recommendations
Review post launch reports for creative accuracy
Own ongoing reporting requests, compiling performance dashboards and weekly/monthly insights across Meta, TikTok, and other channels
Analyze trends to identify wins, inefficiencies, and strategic opportunities
Present performance insights and recommendations to cross functional partners
Qualification
Required
2–4 years of experience in paid social campaign management or ad operations across major social platforms
Familiarity with Meta, TikTok, Reddit, Snapchat, Pinterest, and emerging social advertising channels
Experience using reporting and analytics tools to pull data, interpret performance, and identify trends or issues
Strong understanding of ad operations fundamentals, including URL tracking, UTM parameters, and pixel/event setup
Comfortable building ads using dynamic or feed‑based templates within social management tools (e.g., Smartly, Flashtalking)
Ability to troubleshoot delivery, tracking, and performance issues across platforms and escalate when needed
Proven experience partnering cross‑functionally with creative teams on asset needs, specs, and ad variations
Curiosity and proactiveness in exploring new social channels and new platform features
Preferred
Experience or familiarity with additional paid media channels such as programmatic platforms or walled‑garden ecosystems (e.g., Google Ads, Amazon Advertising) is highly desirable
Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Company
Vail Resorts
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Angela Korch
Chief Financial Officer
Recent News
2024-03-08
2024-02-17
Canada NewsWire
2024-02-06
Company data provided by crunchbase