Royal Caribbean Group · 20 hours ago
Lead, Paid Media Analytics
Miami, FL
Full-time
Onsite
Senior Level, Lead/Staff
5+ years expRoyal Caribbean Group is seeking a meticulous and enthusiastic Paid Media Lead Analyst to join their dynamic Central Analytics team. The role focuses on the measurement, analysis, and optimization of paid media campaigns across traditional and digital channels, collaborating closely with marketing teams and agencies to drive data-driven decision-making.
Travel
No H1B
Responsibilities
Continuously monitor media / advertising campaign performance including campaign structure, media selection, and creative performance. Leverage findings and reporting to optimize media
Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels
Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success
Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation
Liaise with other marketing analysts (e.g., eCommerce, customer marketing) to understand the interdependencies and overall impact of various initiatives
Utilize tools such as Google Analytics, Power BI, and platform-specific dashboards to create comprehensive reports
Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance
Serve as technical lead in the following: media tagging, tracking, creative dynamic data feeds. Connect with eComm teams to determine appropriate tagging structure
Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies
Stay current with industry trends, new features, and best practices in paid media and analytics tools
Present findings and strategic recommendations clearly to stakeholders and senior leadership
Qualification
Required
Bachelor's degree in Marketing, Data Science, Statistics, Business, or related field
5+ years of experience in paid media analytics, digital marketing analytics, or media planning
Strong proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms)
Expertise in analytics tools such as Google Analytics, Tableau, Power BI, and Excel
Solid understanding of attribution models, conversion tracking, and multi-channel attribution
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Excellent communication skills for stakeholder presentations and strategic discussions
Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment
Organization: Exceptional organizational and multitasking abilities
Benefits
Competitive compensation and benefits package
Excellent career development opportunities
Company
Royal Caribbean Group
Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$15.43BKey Investors
RCI HoldingsMorgan Stanley
2025-09-22Post Ipo Debt· $1.5B
2025-05-14Post Ipo Debt· $2.28B
2024-09-16Post Ipo Debt· $1.5B
Leadership Team
Jason Liberty
Chairman and Chief Executive Officer
Matt Denesuk
SVP, Chief AI Officer
Recent News
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