Walker Sands · 19 hours ago
Senior Vice President, Paid Media
United States
Full-time
Remote
Director/Executive
$150K/yr - $210K/yr
12+ years expWalker Sands is seeking a proven Senior Vice President, Paid Media to lead the next evolution of their paid media practice. This senior leadership role involves driving measurable business outcomes for B2B brands and redefining the capabilities of paid media in an integrated marketing ecosystem.
AdvertisingB2BBrand MarketingContentCreative AgencyEmail MarketingLead GenerationSocial MediaWeb Design
Responsibilities
Define and lead a bold vision for the agency’s paid media practice — connecting brand and demand strategies across search, social, display, programmatic, video and other emerging platforms
Champion offering innovation, integrating new technologies, tools and channels (including AI and GEO) to keep the agency at the forefront of performance marketing
Inspire conceptual excellence grounded in data and audience insight, balancing precision targeting with powerful storytelling
Set the standard for outcome-based paid media that educates, engages and converts — transforming enterprise B2B brands into category leaders
Fuel paid media growth. Partner with the Growth team and other agency leaders to shape integrated strategies that win new business and expand client relationships
Scope, price, and sell high-impact engagements across paid media, ABM and integrated digital marketing
Serve as a senior strategic advisor for executive clients, helping them connect marketing performance to business outcomes
Serve as a thought leader and evangelist for modern, insight-led paid media that powers the full buyer journey
Lead strategy on high-value client programs, ensuring channel integration and cross-functional collaboration with PR, Creative, Content, Organic Social Media, SEO/GEO and Marketing Operations
Translate complex data and market dynamics into actionable insights and measurable results
Partner with analytics and strategy teams to develop robust measurement frameworks that connect upstream metrics (impressions, clicks, visits) with downstream outcomes (engagements, downloads, form fills), ensuring clear visibility into performance and business impact
Build enduring relationships with senior marketing leaders at clients, earning trust through strategic counsel and business impact
Partner with internal experts to design innovative pilots and test-and-learn initiatives that drive continuous performance improvement
Build, mentor and inspire a high-performing team of paid media strategists and specialists
Establish smart systems, workflows and frameworks to scale excellence and consistency
Champion an inclusive team culture rooted in growth, learning and accountability
Develop career pathways and foster continuous education in emerging paid trends, AI applications and analytics
Align team efforts with agency goals, ensuring paid media delivers measurable client and business value
Travel and spend time in person with our teams in Chicago and Boston, in particular
Shape the agency’s overall direction, bringing paid media expertise to executive decisions on service innovation and market positioning
Represent Walker Sands at industry events, conferences and thought leadership opportunities
Partner with fellow SLT members to drive operational efficiency, financial performance and organizational health
Own and manage the Paid Media P&L, ensuring disciplined financial decision-making across revenue forecasting, staffing, pricing and profitability to meet agency and department growth goals
Grow the agency’s reputation as a leader in data-driven, creative, and outcome-driven B2B marketing
Qualification
Required
12–15+ years leading agency paid media and/or performance marketing teams, working with B2B and technology clients
Proven success designing and executing multi-channel paid programs with multi-million dollar paid budgets
Deep understanding of marketing automation, CRM, ABM, SEO/GEO and conversion optimization — and how they intersect with paid strategy
Experience with and proficiency in key marketing and analytics platforms, including GA4, Looker Studio, Google Ads, LinkedIn Ads, Tableau, 6sense, Demandbase, and major DSPs such as Basis, The Trade Desk, DV360 and StackAdapt
Strong track record of new business success through strategy, storytelling and consultative selling
Experience managing and scaling teams in fast-paced, integrated environments
Exceptional communication and executive presence — able to inspire trust, influence stakeholders and present with confidence
Benefits
Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
Employer-matched 401(k) and access to financial planning services.
Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
Mix of in-office and remote work, with tools to stay connected across teams.
Celebrate five years with a two-week sabbatical and a $2,000 gift.
Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
Clear career paths, mentorship programs, and learning events to help you grow professionally.
Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.
Company
Walker Sands
Walker Sands is a B2B marketing agency focused on accelerating growth.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Stone-Goff Partners
2025-10-07Acquired
2019-09-23Private Equity
Leadership Team
Andrew Cross
CEO
Dave Parro
CEO
Recent News
2025-12-05
Morningstar.com
2025-11-08
2025-10-09
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