University of Tennessee Foundation, Inc. · 1 week ago
Associate Director of Web Strategy
Knoxville, TN
Full-time
Onsite
Mid, Senior Level, Lead/Staff
3+ years expThe University of Tennessee Foundation, Inc. is seeking an Associate Director of Web Strategy for the University of Tennessee, Knoxville. This role is responsible for advancing the Division of Advancement’s web communications strategy, focusing on data, analytics, and performance optimization to enhance fundraising and donor engagement.
AssociationLegalNon Profit
No H1B
Responsibilities
Leads strategy, architecture, and execution for Advancement web platforms, ensuring sites, forms, and digital initiatives align with division priorities, user needs, branding, accessibility, SEO, and campus standards
Oversees complex web projects, major platform changes, and Formstack development while serving as the primary digital resource for Advancement partners across alumni, giving, and development functions
Represents Advancement in campus-wide web governance and collaborates with OCM and OIT to ensure consistency, usability, and compliance
Leads web performance analysis using Google Analytics, Google Tag Manager, and UTM tracking to measure traffic, engagement, conversions, and campaign effectiveness
Develops dashboards, reports, and actionable insights for Advancement partners and leadership, including SEO optimization and metrics for digital effectiveness and brand awareness
Serves as the team’s accessibility expert, monitoring digital channels for WCAG 2.0 compliance and advising on best practices to improve usability and outcomes
Collaborates with the Digital Strategy and Innovation team and campus partners to align web tools, standards, and technical solutions with foundation-wide best practices and Advancement goals
Coordinates web project timelines, reviews, and approvals while working closely with digital communications colleagues to ensure web strategy supports campaign priorities, donor engagement, event participation, and stewardship outcomes
Qualification
Required
Bachelor's degree
3+ years of professional experience in web development, digital strategy, analytics, or digital communications
Demonstrated experience working in WordPress or comparable content management systems
Proficiency with Google Analytics and Google Tag Manager; experience developing and interpreting data-informed insights
Working knowledge of HTML and CSS; general understanding of JavaScript concepts and how scripts affect web performance and tracking
Strong understanding of web accessibility principles and standards (WCAG), with experience applying inclusive design practices
Knowledge of SEO best practices and performance optimization techniques
Strong analytical, organizational, and project management skills
Ability to communicate technical concepts clearly to non-technical partners
Collaborative, solutions-oriented mindset and a commitment to advancing the mission of The University of Tennessee, Knoxville
A valid driver's license with an acceptable driving record is required due to travel responsibilities of the position
Preferred
Master's degree
Higher Education experience preferred
Benefits
Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
Flexible work arrangements, offering a hybrid schedule to most team members
Education benefits for employees and their dependents at UT System campuses
Retirement and deferred compensation plans, including 401(k), 403(b), etc.
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods
Company
University of Tennessee Foundation, Inc.
The Foundation’s mission is to raise financial, public and political support for the University of Tennessee.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-09-12
Sports Business Journal
2025-07-04
Company data provided by crunchbase