Salesforce · 16 hours ago
Director, Digital Experience Strategy & Operations
California - San Francisco
Full-time
Hybrid
Director/Executive
$164K/yr - $262K/yr
10+ years expSalesforce is the #1 AI CRM, where humans with agents drive customer success together. The Director of Digital Experience Strategy and Operations leads the team responsible for defining and operationalizing the connected, personalized, and scalable attendee experience across all digital and onsite touchpoints.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Lead the Digital Experience Strategy and Operations team to define the vision, requirements, and prioritization for end-to-end attendee experiences across web, mobile, Salesforce+, and onsite digital systems
Drive the creation of unified frameworks, reusable components, and scalable patterns that ensure consistency and reliability across all Salesforce events
Represent Strategic Events’ experience strategy in cross-functional planning with Product, Engineering, UX, and Data, ensuring technology decisions align with attendee needs and event outcomes
Provide the experience strategy, requirements, and prioritization that inform product development and system implementation led by partner teams
Lead innovation efforts across digital and onsite experiences, including evaluation of new tools, features, platforms, and emerging technologies
Guide the evolution of AI-powered and intelligent experience layers across channels. Examples include predictive recommendations, dynamic agendas, contextual search, automated content surfacing, and intelligent wayfinding
Partner with Product and Engineering to ensure Experience Strategy requirements support integration across platforms such as RainFocus, CMS, Salesforce+, mobile, and onsite technologies
Manage relationships with cross-functional teams and external vendors to deploy, test, validate, and optimize digital solutions with proactive risk mitigation
Define governance frameworks, QA processes, and operational standards that ensure reliability and reduce risk across the event ecosystem
Partner with analytics teams to create and execute a data-informed optimization roadmap
Define measurement and testing frameworks to evaluate feature performance and attendee behavior
Translate insights into requirements, recommendations, and strategic narratives that shape future roadmap decisions
Produce executive-ready presentations and stories that highlight impact, learnings, and recommended next steps
Lead, mentor, and develop a team of 7+, including emerging leaders
Oversee multi-million-dollar budgets for digital experience technology and operations. Support vendor selection, contract negotiation, scoping, and ROI optimization
Drive cross-functional alignment and change management to support adoption of new technologies, frameworks, and operational standards
Deliver feature briefs, capability summaries, innovation recaps, and post-event debriefs to align internal teams and share outcomes
Stay ahead of industry and technology trends that advance personalized, intelligent, and scalable event experiences
Qualification
Required
10 or more years of experience in event technology, product strategy, digital experience, customer experience, or related fields
Demonstrated success leading digital experience or technology-driven programs at scale
Experience influencing product, engineering, or UX teams in a matrixed environment
Technical fluency with event technology systems, data flows, and platform integrations
Strong analytical and storytelling skills with the ability to synthesize complexity into clear executive narratives
Exceptional prioritization skills and ability to operate in a fast-moving environment
Highly organized, accountable, and detail-oriented
Interpersonal skills with the ability to build trust across teams
Strong communication and executive presence, with the ability to simplify complexity and drive clarity around decisions
Willingness to travel as required
Preferred
Experience with event technology ecosystems including CMS platforms, mobile applications, onsite systems, and hybrid experience design
Familiarity with UX principles and user-centered design
Experience leading cross-functional adoption or operational transformation
Strong executive presentation and narrative development skills
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Marc Benioff
Chair & CEO
Recent News
2026-01-22
Benzinga.com
2026-01-21
Company data provided by crunchbase