Airwallex · 2 days ago
Associate Director, Global Futures, CRO and Ad Ops
US - San Francisco
Full-time
Onsite
Senior Level, Lead/Staff
$140K/yr - $210K/yr
10+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide. The Associate Director will drive AI innovation, conversion optimization, and ad operations excellence, leading multiple workstreams to enhance marketing performance and automation.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout of AI and automation technologies across Performance Marketing, Creative, and Analytics
Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT, Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.) based on ROI, scalability, security, and integration readiness
Build and maintain a central repository and roadmap of approved AI tools — ensuring efficiency, compliance, and alignment across global teams
Partner with Engineering, IT, and Legal to assess integration feasibility, data governance, and vendor due diligence
Drive AI tool implementation and training — creating playbooks, workflows, and enablement materials for marketing teams
Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity, testing output, and pipeline results
Own the global CRO framework, driving measurable improvements in CVR, CAC, and pipeline through structured experimentation
Oversee landing page testing, personalization, and UX optimization
Partner with Web Engineering and Product Marketing to ensure alignment between campaign messaging, landing experience, and conversion flow
Build a global repository of CRO test learnings and implement scalable frameworks across regions
Align CRO initiatives with AI experimentation — leveraging AI to automate hypothesis generation, content iteration, and audience segmentation
Lead Ad Operations excellence, ensuring clean, automated, and compliant campaign execution across all paid media platforms
Manage tracking, pixel governance, and UTM frameworks, ensuring end-to-end attribution integrity across Google Ads, LinkedIn, Meta, and programmatic channels
Partner with RevOps, Analytics, and MarTech to integrate CRM (Salesforce, Marketo) with ad platforms for offline conversion imports and lead-source accuracy
Build automation and QA frameworks that ensure flawless execution and reduce manual overhead
Standardize campaign setup, naming conventions, and reporting structures across global teams
Manage a cross-functional team spanning AI innovation, CRO, and Ad Operations specialists
Partner with Global Performance Marketing, Lifecycle, and Creative teams to identify where AI and automation can drive measurable gains
Collaborate with Data Science, Engineering, and MarTech to align AI integrations with analytics infrastructure
Communicate program impact and insights to executive leadership with clarity and rigor
Serve as the internal evangelist for AI and automation, fostering a culture of experimentation, technical curiosity, and operational excellence
Qualification
Required
10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech
Demonstrated success building or leading AI enablement programs within marketing organizations
Deep understanding of marketing infrastructure, tracking, and data pipelines
Proven ability to translate emerging technologies into measurable operational or revenue outcomes
Strong leadership, stakeholder management, and program governance skills
Bachelor's or Master's degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics
Preferred
Experience managing global evaluation and rollout of martech or AI systems
Familiarity with data privacy, security, and AI governance frameworks
Advanced understanding of creative automation and dynamic content testing
Ability to synthesize technical, operational, and strategic perspectives into clear direction
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Sydney Morning Herald - Business
2026-01-23
Crowdfund Insider
2026-01-23
Company data provided by crunchbase