Director, Value & Access Marketing - Oncology jobs in United States
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Boehringer Ingelheim · 1 week ago

Director, Value & Access Marketing - Oncology

Boehringer Ingelheim is a company focused on discovering, developing, and delivering products to patients and customers. They are seeking a Director, Value & Access Marketing who will lead the overall Value & Access strategy for oncology, managing marketing strategies and cross-functional collaboration to optimize business performance and patient access.

BiotechnologyHealth CareMedicalPharmaceutical
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Comp. & Benefits
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Responsibilities

Develops overall brand/TA account strategy to support the Brand’s strategic objectives. Revise and update strategy as needed leveraging a Value and Access excellence framework. Translate the account strategy to key strategic initiatives
Ensures close collaboration with other Value and Access colleagues such as HEOR, Pricing and Contracting, Payor Sales, Trade, and teams outside of Value & Access- Medical, Brand Marketing, Analytics, and colleagues to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the right tools and support
Provides direction to Account sales training initiatives
Collaborates very closely with the Contracting team, Payor Solutions and Payor Sales teams within the Value & Access Organization to develop specific modeled contracting options and trade-offs to support Brand, Payor, and patient affordability strategies (e.g., VBC, portfolio, HDHP, copay cards)
Approves TA and brand business cases prior to PTC submission and provides input into LTF and GTN for brands by channel
Aligns with Marketing leadership to develop IAP and integrated customer planning tactics for Value & Access objectives. This includes leading and facilitating the integrated Value & Access Excellence Framework to create the overall Account Strategy and tactical plan. This also includes monitoring the effectiveness of all strategic and executional plans and addressing gaps through an iterative process
Creates a performance-based culture with clear accountability and a sense of urgency for achieving results
Leads the creation and/or management of (recruits, hires, coaches, develops, motivates, manages, and monitors performance) Value & Access team with the required Boehringer leadership and marketing competencies and Account specific knowledge, process, and skills
Models Our Behaviors, sets clear direction, provide regular feedback, conducts timely MAG Plan reviews, identifies performance challenges and if required, creates action plans and monitoring of the effectiveness of those action plans

Qualification

Pharmaceutical marketingDigital analyticsLeadership experienceMarket Access knowledgeBudget managementProject managementPeople managementCommunication skillsCollaboration skillsStrategic thinking

Required

Bachelor's degree required; MBA preferred
Ten (10) years' experience in the pharmaceutical industry, including six (6) years pharmaceutical marketing experience. Health systems or managed markets experience strongly preferred
Minimum of three (3) years successful leadership experience, or equivalent
Previous experience working with National Accounts and Payors
Previous experience working with Health Systems
Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
Demonstrated people management and leadership
Demonstrated project management skills
Demonstrated ability to manage budget and resources
Demonstrated ability to achieve results in a highly matrixed organization
Demonstrated ability to create and drive strategy; Track record of successfully defining market issues and opportunities and developing successful marketing campaigns
History of successful performance
Ability to travel (may include overnight travel)
Strong clinical, health economic or scientific knowledge; Market Access external access and reimbursement landscape knowledge, development and implementation of disease management programs and resources for Payor/HS accounts
Must be legally authorized to work in the United States without restriction
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older

Benefits

Role specific variable or performance based bonus
Relocation
Other compensation elements

Company

Boehringer Ingelheim

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Boehringer Ingelheim is a group of pharmaceutical companies that focuses on prescription medicines and animal health. It is a sub-organization of Boehringer Ingelheim.

Funding

Current Stage
Late Stage

Leadership Team

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Christian Eckermann
Corp. SVP BioPharma Network
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Clemens Twardy
Corporate Vice President, Head of Global Supply Chain and Lifecycle Management Animal Health
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Company data provided by crunchbase