Nordson Industrial Coating Systems · 4 hours ago
Director Strategic Marketing
USA - South Carolina - Clinton
Full-time
Onsite
Director/ExecutiveNordson Industrial Coating Systems is seeking a Strategic Marketing Director to lead the organization’s innovation strategy and drive business growth through new technology and product launches. This role involves managing cross-functional teams, overseeing innovation projects, and collaborating with key stakeholders to ensure alignment with business objectives.
Machinery
Responsibilities
Define and implement the organization’s innovation strategy aligned with business objectives. Support the development of the strategic planning process, including the analysis and prioritization of potential initiatives for growth, including marketing strategy, development of presentations, and presentations to leadership, executives and employees
Identify opportunities for growth through innovation in products, services, and processes. Drive key business processes such as VOC and key market insights and analysis, and support deployment of the strategy; track implementation plans to ensure the right level of focus and execution
Partner with ICS Leadership team and their teams to assess new business opportunities and develop implementation plans including the product road map
Track market trends and emerging technologies to ensure the organization remains competitive. Statistical and financial analysis, including customer and competitor analysis, including segmentation, targeting and positioning. market research and market value chain analysis and break-even analysis and decision making. Define and track key strategic performance metrics and develop root cause counter measures for misses
Optimize pricing, including pricing strategy and tactics, strong understanding of relevant costs of pricing and product positioning and its relation to customer segmentation and valuation
Lead, mentor, and develop the team including Product Line Management, Marketing Communications, and Market Research to achieve project objectives and cultivate a culture of innovation
Build cross-functional teams and partnerships across the organization to promote collaboration and knowledge sharing
Provide clear direction, set priorities, and maintain accountability for innovation initiatives
Oversee the planning and execution of innovation projects, including pilot programs, prototypes, and product development
Establish metrics to evaluate the impact and success of innovation initiatives
Ensure alignment of innovation projects with budget and timelines, mitigating risks where possible
Collaborate with key stakeholders, including senior management, commercial team, engineering team and other functional team to drive support for innovation efforts
Communicate progress and outcomes of innovation initiatives to stakeholders, fostering an understanding of the value of innovation
Engage with customers, partners, and industry experts to gather insights that inform the innovation strategy
Create an environment that encourages experimentation and accepts failure as a learning opportunity
Develop and implement processes to capture and act on feedback from innovation projects
Foster an agile approach to continuous improvement, ensuring adaptability to shifting market demands
Qualification
Required
Bachelor's degree in business, Engineering, Design, or a related field; a master's degree or MBA is preferred
Proven experience in a senior innovation or strategy role, preferably in a similar industry
Strong project management skills, with experience overseeing complex, cross-functional projects
Preferred
Excellent communication and leadership skills, with the ability to inspire and influence others
Deep understanding of market trends, emerging technologies, and innovation methodologies (e.g., Design Thinking, Lean Startup)
Strategic thinking and problem-solving skills
Proficiency in data analysis, market research, and business modeling
Ability to manage ambiguity and adapt to evolving business needs
Collaborative, open-minded, and able to foster a positive culture of creativity and innovation
Company
Nordson Industrial Coating Systems
Manufacturers rely on our equipment for the precise application and curing of powder coatings, liquid paint, ambient temperature adhesives and sealants, and food and beverage container production.
Founded in 1954
5001-10000 employees
H1B Sponsorship
Nordson Industrial Coating Systems has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageCompany data provided by crunchbase