PayPal · 2 days ago
Senior Manager, Product Marketing Loyalty
Chicago, IL
Full-time
Onsite
Senior Level, Lead/Staff
$124K/yr - $213K/yr
8+ years expPayPal has been revolutionizing commerce globally for over 25 years, empowering consumers and businesses to thrive in the global economy. The Senior Manager, Product Marketing Loyalty will establish overall business strategy for product marketing, collaborating with various teams to drive product awareness and ensure alignment with market needs.
E-Commerce PlatformsFinTechMobile PaymentsTransaction Processing
Responsibilities
Partner with Product, Marketing, and Sales teams to drive product commercial success
Champion customer needs to ensure products address key pain points and deliver value
Develop and execute go-to-market plans for new product launches and feature updates
Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
Collaborate with client-facing teams to gather customer feedback and refine product positioning
Support the launch of new markets and offers by coordinating with global and regional teams
Lead the prioritization and execution of marketing campaigns to increase adoption and market share
Provide expertise on product capabilities, value propositions, and best use cases
Monitor product performance metrics and identify opportunities for growth and optimization
Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies
Develop comprehensive loyalty product marketing strategy and translate into operational plans across multiple markets
Execute long-range strategic plans and measurable goals for the loyalty product marketing function
Develop clear, differentiated positioning for PayPal's loyalty offerings, grounded in deep customer insight and competitive analysis
Drive product vision and influence roadmap decisions across cross-functional teams
Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement
Develop customer segmentation strategies to better target different customer groups
Work closely with Product, Commercial, Design, Brand and Cross-Functional Marketing teams to drive go-to-market execution and product launches
Serve as strategic advisor on loyalty strategy and performance
Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns
Drive awareness, consideration, adoption, and growth across multiple markets
Execute complex market expansion projects, developing strategies that align with PayPal's loyalty portfolio goals and drive customer acquisition and engagement
Establish and oversee KPIs for loyalty program adoption, partnering cross-functionally to assess performance, identify optimization opportunities, and refine strategies throughout the product lifecycle
Qualification
Required
8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience
Benefits
Flexible work environment
Employee shares options
Health and life insurance
Company
PayPal
PayPal is a financial service company that provides online payment solutions to its users worldwide.
10001+ employees
H1B Sponsorship
PayPal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1144)
2024 (917)
2023 (775)
2022 (921)
2021 (1051)
2020 (1049)
Funding
Current Stage
Public CompanyTotal Funding
$12.17BKey Investors
Kohlberg Kravis RobertsBlueRun Ventures
2025-11-17Post Ipo Debt· $6.95B
2023-06-07Post Ipo Debt· $5B
2015-07-20IPO
Leadership Team
Simon Bladon
PayPal UK CEO
chaloem khompitoon
President & CEO
Recent News
2026-01-23
2026-01-23
2026-01-23
Company data provided by crunchbase