CB2 · 6 days ago
Marketing Manager, Paid Search
CB2 Headquarters
Full-time
Hybrid
Mid, Senior Level
5+ years expCB2 is a home furnishings company that inspires purpose-filled living, with a strong commitment to customer satisfaction and innovation. They are seeking a Marketing Manager, Paid Search to lead their paid search and shopping activities, driving performance through analytics, strategy, and collaboration to support business goals. This role requires managing budgets, optimizing campaigns, and serving as a subject-matter expert in paid search.
E-CommerceFurnitureHome DecorRetail
Responsibilities
Manage the paid search program across major platforms (Google, Microsoft/Bing), considering the full multichannel customer experience
Lead, develop, and execute the paid search strategy, goal-setting, category prioritization, structure, testing, and optimization
Own channel budgets, pacing, reporting, and performance analysis
Oversee key vendor and agency relationships to ensure strong execution and accountability
Drive continuous performance improvement through testing, automation, and adoption of advanced and next-generation, AI-enabled search and analytics tools
Serve as the internal subject-matter expert on paid search, educating partners on opportunities, challenges, and best practices
Present complex search data in a clear, understandable way for cross-functional teams
Partner cross-functionally with paid social, display, SEO, eCommerce, Analytics and MarTech to manage strategy across audiences, promotions, geos and site experience
Manage and optimize product feeds across major publishers to support Shopping and automated campaign performance
Conduct deep-dive analyses and develop internal reporting that surfaces insights and drives efficiency and identifies opportunities
Improve account management processes, including ad creation, keyword development, landing page selection, and ad copy testing
Partner on projects that increase the department’s technical capabilities, improve data structures and data integrity and promote new strategic efforts
Collaborate with eCommerce on testing and personalization opportunities to improve performance from paid search traffic
Maintain strong relationships with internal stakeholders and external partners
This role is primarily focused on paid search, with the opportunity to expand impact across additional paid media platforms over time based on performance, business needs, and interest
Qualification
Required
Ability to serve as Paid Search expert, including Google and Microsoft, with hands-on experience in Shopping, Performance Max and automated bidding
Excellent project management and prioritization skills in fast-moving retail environment
Strong analytical skills with a proven record of translating data into actionable insights
5 years experience in Paid Search and/or Digital Marketing, preferably in a DTC retail environment
Advanced proficiency in Excel required
Experience managing vendors or 3rd parties in ensuring deadlines, plan accuracy, and budget/goals are met
Strong reading, written and verbal language skills
Preferred
Bachelor's degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
Experience managing AI-enabled paid search programs at scale
DV360 programmatic experience to support integrated media efforts a plus
Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), Access or related knowledge in their underlying processes preferred
Company
CB2
CB2 is an online platform that offers a wide selection of furniture and decor products for modern homes.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Mario Capasa
2025-10-20
2025-10-16
Company data provided by crunchbase