Lands' End · 22 hours ago
CRM Marketing Manager (Hybrid from NY)
New York, NY
Full-time
Hybrid
Mid Level
$80K/yr - $120K/yr
3+ years expLands' End is seeking a CRM Marketing Manager to develop and execute data-driven CRM strategies aimed at enhancing customer engagement and retention. The role involves managing customer journeys, optimizing CRM initiatives, and collaborating with various teams to align strategies with business goals.
ApparelE-CommerceFashionHome DecorLifestyleRetailRetail Technology
Responsibilities
Partner with Director of Retention Marketing to design and implement CRM strategies to drive customer acquisition, engagement, retention, and loyalty
Collaborate with cross-functional teams, including marketing, e-commerce, and retail, to align CRM initiatives with broader business goals
Create new, personalized customer journeys across email, SMS, and other channels
Collaborate with Direct Mail team on segmentation and journey management for catalog buyers
Own and optimize existing customer journeys through continuous analysis and improvements
Ensure a seamless omnichannel experience that integrates e-commerce and retail touchpoints
Develop and maintain a robust testing roadmap for CRM initiatives
Conduct A/B and multivariate tests to improve campaign performance, engagement rates, and conversion metrics
Analyze test results and implement data-driven recommendations to enhance effectiveness
Monitor key CRM metrics (e.g., open rates, click-through rates, conversion rates, and CLV)
Generate detailed reports to evaluate campaign performance and identify opportunities for improvement
Share insights with stakeholders to guide future strategies
Leverage customer data to create advanced segmentation strategies for targeted and personalized communications
Ensure data integrity and compliance with privacy regulations (e.g., GDPR, CCPA)
Manage CRM platforms and ensure they are configured to meet business needs
Develop a close working partnership with the Email Service Provider and in-house teams to lead progress on departmental goals, including HTML template enhancements, mobile optimization, data-driven personalization, and more
Stay updated on industry trends and emerging CRM technologies to recommend enhancements
Collaborate with IT and Development teams to execute new customer journeys effectively
Ensure seamless integration of CRM strategies with technical infrastructure
Provide input on system requirements and enhancements to support CRM initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
3-5+ years of experience in CRM, email marketing, or a related role, preferably in e-commerce or retail
Proficiency in CRM platforms (e.g., Salesforce, Klaviyo, HubSpot) and email marketing tools
Strong analytical skills with the ability to interpret data and derive actionable insights
Hands-on experience with A/B testing, multivariate testing, and personalization strategies
Excellent project management and communication skills
Knowledge of data privacy regulations and compliance requirements
Strong attention to detail and organizational skills
Excellent communication skills, both written and verbal
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and Google Suite
Ability to multitask and meet deadlines in a fast-paced environment
Preferred
Experience with project management tools (e.g., Asana, Trello, or similar)
Benefits
Paid time off
Health
Dental
Vision
Disability benefits
Company
Lands' End
Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products.
1001-5000 employees
H1B Sponsorship
Lands' End has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (5)
2023 (12)
2022 (12)
2021 (6)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$535M2024-01-02Post Ipo Debt· $260M
2020-09-09Post Ipo Debt· $275M
2014-04-07IPO
Leadership Team
Andrew McLean
CEO
Bernie McCracken
Chief Financial Officer
Recent News
GlobeNewswire
2025-12-09
2025-12-09
Lands' End, Inc.
2025-11-28
Company data provided by crunchbase