Blue Rock Search, LLC · 6 days ago
Director of Performance Marketing (Franchisor)
East Brunswick, NJ
Full-time
Onsite
Director/Executive
8+ years expBlue Rock Search, LLC is a fast-growing, multi-brand home service franchising organization, seeking a Director of Performance Marketing. This role is responsible for overseeing the marketing performance funnel, driving growth and efficiency across brands and franchise locations, while leading a high-performing team to optimize marketing strategies and ensure alignment with business objectives.
EmploymentHuman ResourcesProcurementRecruitingStaffing Agency
Responsibilities
Oversee the full marketing performance funnel — from lead generation to sale — across all brands
Monitor and optimize key conversion metrics (Lead → MQL → SQL → Sale) to improve efficiency and outcomes
Ensure paid, organic, and automation efforts align to drive quality leads and predictable growth
Partner with Sales and Operations teams to identify conversion friction points and implement corrective marketing strategies
Forecast and report on funnel performance, revenue impact, and ROI by channel, campaign, and brand
Lead, mentor, and develop a high-performing – mission driven team
Set clear KPIs, hold team members accountable to results, and foster a culture of continuous improvement to drive strong unit level outcomes
Create collaboration rhythms between marketing, creative, and operations to ensure seamless campaign delivery and optimization
Oversee cross-channel marketing strategy across paid, organic, and automation touchpoints
Work with agency partners and internal stakeholders to ensure campaign effectiveness and proper budget utilization
Ensure campaign calendars, promotions, and seasonal efforts align with brand and business objectives
Evaluate new opportunities and channels for customer acquisition and retention
Establish and maintain reporting dashboards that track performance across brands, channels, and funnel stages
Analyze trends in lead volume, conversion rates, cost efficiency, and campaign ROI to drive actionable insights
Communicate marketing performance clearly and consistently to leadership, brand teams, and cross-functional partners
Partner with the Marketing Technology & Digital Optimization Team to ensure proper data capture, attribution, and automation workflows
Collaborate with Sales and Operations to ensure alignment between lead generation, follow-up, and conversion efforts
Partner with Brand Leadership to translate performance data into local marketing strategies that drive franchise success
Provide input into business forecasting and budgeting based on marketing performance trends
Ensure marketing strategy is tightly aligned to business objectives and adaptable to brand needs
Qualification
Required
8+ years of experience in performance marketing, demand generation, or revenue operations (multi-brand or franchise experience preferred)
Proven success managing cross-functional marketing teams and agency partners
Deep understanding of marketing tactics & channels, funnel metrics, and conversion optimization
Strong analytical mindset with the ability to translate data into business strategy
Collaborative leader skilled in building alignment across departments and stakeholder levels
Strategic thinker who can zoom out to set vision and zoom in to troubleshoot execution
Experienced in using marketing automation, analytics, and CRM platforms to inform decisions
Preferred
Experience leading performance marketing or demand generation teams in a multi-brand or franchise environment
Deep understanding of marketing funnels, analytics, and conversion optimization
Skilled in data-driven decision making and communicating insights to senior leadership
Proven success managing cross-functional teams and agency partners
Expertise in marketing automation, CRM, and reporting platforms
Strategic and hands-on leader with a track record of driving measurable growth
Company
Blue Rock Search, LLC
Blue Rock Search is a woman-owned, executive search firm that specializes in the targeted identification, evaluation, and acquisition of high-quality, passive talent in the Franchise and Customer Experience industries.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Dr. Jacquelyn D. Elliott
Chief Experience Officer and Higher Education Practice Leader
Nancy Estep - Critchett
FRANCHISE PRACTICE LEADER | FOUNDING PARTNER 941-952-9555
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