Randstad Digital Americas · 21 hours ago
Marketing Activation Senior Manager
United States
Full-time
Remote
Senior Level
$70/hr - $77/hrRandstad Digital Americas is seeking a Marketing Activation Senior Manager who will align marketing performance initiatives with broader business objectives. This strategic role involves acting as a key partner to campaign teams and providing technical guidance to ensure effective marketing program execution and measurement.
Information Technology & Services
Responsibilities
High-level campaign activation
Growth marketing managers strategize go-to-market motions
Activation manager helps realize activities and puts together technical execution and implementation plans
Needs in-depth technical aptitude and experience
Should understand which technologies to use
Needs to understand multiple CRMs and marketing automation platforms
Part-time strategist partnering with growth marketing
40% program management
Stakeholder-facing role
Core technology platforms: CRMs (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), landing page development and CMS (Sitecore, Unbounce)
Must ensure proper tracking and understanding of the end-to-end customer journey
Qualification
Required
Payments banking background is preferred
High-level campaign activation
Growth marketing managers strategize go-to-market motions
Activation manager helps realize activities and puts together technical execution and implementation plans
Needs in-depth technical aptitude and experience
Should understand which technologies to use
Needs to understand multiple CRMs and marketing automation platforms
Part-time strategist partnering with growth marketing
40% program management
Stakeholder-facing role
Core technology platforms: CRMs (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), landing page development and CMS (Sitecore, Unbounce)
Must ensure proper tracking and understanding of the end-to-end customer journey
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Randstad Digital Americas
Randstad Digital is a trusted digital enablement partner that facilitates accelerated transformation for businesses by providing global talent, capacity, and solutions across specialized domains.
Founded in 1984
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Graig Paglieri
CEO, Randstad Digital Americas
Pascal de Hesselle
SVP, Executive Client Partner - Technology, Media & Telecom
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