Casago · 22 hours ago
Director of Franchise Marketing
United States
Full-time
Remote
Director/Executive
$120K/yr - $145K/yr
7+ years expCasago is a vacation rental company that focuses on delivering exceptional experiences through genuine hospitality. The Director of Franchise Marketing will lead the execution of marketing strategies to build brand awareness and drive customer engagement for Franchise partners, ensuring that the company's messaging aligns with customer needs and market demands.
Hospitality
Responsibilities
Develop marketing strategies for telling the story of Casago and the value to guests of vacationing with a national brand owned and run by local heroes
Own this process from creating the annual marketing plan in line with the budget to tracking ROI on plan, budget, and establish and report key KPIs
Develop marketing messaging that ties to the overall Casago brand position and value proposition
You will need an intimate understanding of the customers and respective segments to draft the right messaging strategies
You will draft, validate and implement marketing claims, hooks and offers to improve the revenue of our local franchisees
Research, propose and implement a marketing strategy for Casago
This involves a deep understanding of our customers, central organization and our Franchise owners and teams
You will create alignment among the needs of each group to enable localized brand building in each of our markets
Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders
Plus, continually monitor, analyze and tune campaigns to maximize conversion
Conduct on-going research with customers as well as competitive analysis
Synthesize this research into commercial opportunities
Collect user feedback and analyze data to evaluate performance of campaigns
Develop positioning, messaging frameworks and value props
Own the development and management of our customer journey maps and personas
Evangelize our customers and their experiences internally to build empathy and drive informed decision making
Partner with internal stakeholders to inform our internal strategy
Develop go to market plans as needed for new franchisees that launch - partner with sales, brand and customer success team when appropriate
Develop comprehensive project timelines and deliverable schedules, lead project kickoffs, and regular status meetings
Lead and develop a team of employees through effective coaching, mentoring, and performance management
Conduct regular one-on-one meetings and annual evaluations to support professional growth and ensure alignment with company goals
Oversee daily operations and workflow management to optimize team productivity and meet departmental objectives
Identify areas for improvement, and implement process enhancements to drive efficiency and quality outcomes
Foster a collaborative work environment that promotes open communication, innovation, and employee engagement
Address team conflicts constructively and in a timely manner as they arise
Assist the recruiting process with interviewing, selection and onboarding new team members while ensuring compliance with company policies and employment regulations
Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy
Represent the team in leadership meetings and communicate strategic decisions effectively to direct reports
Support continuous improvement initiatives by analyzing program performance, identifying bottlenecks, and implementing process optimizations
Stay current with industry trends, best practices, and emerging technologies relevant to the function
Other duties as assigned because every day is different in hospitality!
Qualification
Required
Total of 7+ years experience in marketing, management consulting, or user research with a strong quantitative bend
Experience working in franchise marketing with a focus on hotel, hospitality, vacation or similar industry is highly preferred
Demonstrated success overseeing product campaigns that big drive results
Passion for understanding the needs of the customer and delivering great experiences
Excellent at project management and taking ownership for your work
You're an excellent communicator with an attention for detail and willingness to roll-up your sleeves and do what it takes to get results
Attention to detail
Experience conducting qualitative and quantitative research, and developing research artifacts
Proven ability to lead, mentor, and develop high-performing teams, with a focus on fostering collaboration, accountability, and professional growth in a fast-moving, results-driven environment
Experience managing day-to-day team operations, providing guidance and support, and fostering a positive, productive team culture focused on collaboration, accountability, and growth
Tech-savvy with experience using various digital systems and applications and comfortable using mobile apps, tablets, and various software platforms
Communicates clearly and confidently—whether it's over email, on a video call, or in person—and can build strong connections with both team members and clients
Preferred
Experience working in franchise marketing with a focus on hotel, hospitality, vacation or similar industry is highly preferred
College education is strongly preferred, though we recognize that great talent comes from many different paths
Benefits
Health/dental/vision insurance based on hours worked
Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
401K retirement savings plan with immediate 100% company match on the first 4% you contribute
Health & Dependent Care Flexible Spending Accounts based on hours worked
Paid Flex Time Off / Vacation & Sick Time
Employee Assistance Program (EAP)
Employee Discounts
Company
Casago
Casago is a full-service management company specializing in short term, property and rental management.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Steve Schwab
Founder/ CEO
David Angotti
Chief Digital Officer (CDO)
Recent News
2026-01-16
2026-01-16
2025-12-30
Company data provided by crunchbase