Conductor · 20 hours ago
Head of Alliances
NYC Metro Area
Full-time
Hybrid
Director/Executive
$250K/yr - $300K/yr
12+ years expConductor is the leading enterprise AEO platform, dedicated to innovation and customer success. The Head of Alliances will lead the strategy and growth of the company's global partner ecosystem, focusing on agency partnerships, strategic alliances, and technology partners to drive revenue and product adoption.
AdvertisingContent MarketingDigital MediaSaaSSEO
Hiring Manager
Michelle Pepe
Responsibilities
Develop and own the global partnerships, agencies, and alliances strategy aligned with company growth objectives
Build an ecosystem model that includes agencies, consultancies, system integrators, technology partners, data partners, and channel/solution resellers
Identify, evaluate, and prioritize new partnership opportunities across the MarTech landscape
Create scalable frameworks, playbooks, and incentives that support partner recruitment, onboarding, enablement, and co-selling
Lead acquisition and growth of digital agency, performance marketing, and media agency partnerships
Build programs that drive referrals, embedded services, and joint value propositions for agency partners
Create enablement paths to ensure agencies are trained on the platform and incentivized to drive client adoption
Develop co-marketing, co-selling, and partner services models that deepen agency engagement
Drive integration and alliance strategies with complementary MarTech, AdTech, data, and AI technology companies
Oversee the partnership lifecycle—from identification to contracting, product mapping, integration roadmap, launch, and GTM execution
Ensure technical and commercial alignment between partner product teams and internal engineering/product leadership
Build and manage a high-performing partnerships organization, including partner sales, partner success, alliances, and channel marketing
Own revenue targets tied to partner influence and partner-sourced opportunities
Implement co-selling and co-marketing motions that generate pipeline and accelerate deal cycles
Partner with Revenue Operations to develop dashboards, reporting, and KPIs for partner performance
Collaborate with Sales leadership to ensure alignment and clarity between direct and partner sales motions
Design and implement a best-in-class partner program, including tiering, certification, enablement, incentives, and business planning
Establish partner agreements, pricing models, and operational processes in partnership with Legal, Finance, and RevOps
Ensure high levels of partner satisfaction and long-term ecosystem health
Manage budgets for partner marketing, events, incentives, and MDF
Serve as the executive voice of partnerships and alliances internally and externally
Drive executive-level partner relationships and represent the company at industry events, conferences, and partner summits
Collaborate with Product to align partner roadmap, integration strategy, and platform ecosystem requirements
Serve as a trusted advisor to the executive team on ecosystem strategy, competitive positioning, and emerging market opportunities
Qualification
Required
12+ years of experience in partnerships, alliances, channel sales, or business development
Experience with both Alliance Sourced revenue as well as Incremental Revenue relationships including: Referral, Resell, Sublicensing, and OEM
Experience building partner program infrastructure: PRM, Tracking & Dashboarding
5+ years leading partnerships organizations at a SaaS or MarTech company (preferred experience in marketing technology, advertising technology, analytics, or data platforms)
Proven experience building and scaling an ecosystem of agency partners, technology partners, and global strategic alliances
Demonstrated success in delivering partner-sourced and partner-influenced revenue at scale
Strong understanding of the MarTech/AdTech landscape—including agencies, marketing platforms, advertising partners, data providers, system integrators, and ecosystem dynamics
Experience working with CROs and executive leadership teams to shape GTM strategy
Exceptional strategic thinking with the ability to translate growth goals into a clear ecosystem strategy
Deep understanding of partner business models, co-selling, co-marketing, and ecosystem economics
Strong negotiation and executive relationship-building skills
Excellent communication skills, with the ability to influence cross-functionally and externally
Ability to thrive in a high-growth, fast-paced SaaS environment
High degree of operational excellence and familiarity with partner tools, PRMs, and reporting systems
Inspiring people leader who can build, mentor, and retain a high-performing team
Resilient, resourceful, and comfortable with ambiguity and scale
Bias toward action, data-driven decision-making, and results-oriented execution
Executive presence and strong stakeholder management skills
Preferred
5+ years leading partnerships organizations at a SaaS or MarTech company (preferred experience in marketing technology, advertising technology, analytics, or data platforms)
Benefits
30% incentive plan based on attainment of quota and performance targets.
Company
Conductor
Conductor is a content intelligence platform that enables marketers to create great content, drive qualified traffic, and increase ROI.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$210.65MKey Investors
Bregal SagemountCatalyst InvestorsInvestor Growth Capital Limited
2021-11-16Series A· $150M
2018-03-06Acquired
2015-02-12Series D· $27M
Leadership Team
Seth Besmertnik
Founder & CEO
Ronald Kasner
Vice Chairman
Recent News
2025-12-16
Search Engine Journal
2025-07-22
Company data provided by crunchbase