Kish Bank · 5 hours ago
Marketing Analyst
State College, PA
Full-time
Onsite
New Grad, Entry LevelKish Bank is seeking a Marketing Analyst to play a critical role in making informed, data-driven decisions. The position involves conducting research to evaluate marketing performance and client experience, and translating complex data into actionable recommendations.
BankingFinancial ServicesInsurance
Responsibilities
Deliver high standards of service and responsiveness to meet internal and external client needs
Support the management and growth of the client experience measurement program, including surveys and feedback tools
Analyze client experience data in partnership with the Client Experience Director and external research partners to identify opportunities for improvement
Support and strengthen Kish’s centralized market research function by: Establishing and applying sound research methodologies, Designing, conducting, evaluating, and presenting research on current and prospective customers, competitors, physical locations, products, and services, Anticipating market trends and providing actionable insights to internal stakeholders
Identify trends and patterns in complex data sets to support brand positioning, marketing effectiveness, product development, and client experience improvements
Collaborate closely with internal data teams to develop and enhance dashboards and reporting tools related to marketing, client, product, and third-party data
Create clear graphs, reports, dashboards, and presentations tailored to a variety of audiences
Evaluate media post-buy performance and make recommendations to optimize paid and non-paid advertising strategies
Assess the effectiveness of marketing and advertising programs using research-based analysis
Support direct marketing initiatives through target market analysis, list development, and campaign evaluation
Perform additional duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Marketing Research, Statistics, Mathematics, or a related field
Strong skills in data mining techniques and experience working with large or complex databases
Proficiency in Microsoft Office applications, including Word, Excel, Access, and PowerPoint
Excellent written and verbal communication skills
Ability to present complex information in a clear, compelling, and understandable manner
Demonstrated ability to manage multiple projects simultaneously and meet deadlines
Inquisitive, growth-oriented mindset with a strong attention to detail
Preferred
Experience executing a wide range of marketing research methods, including quantitative and qualitative research, competitive intelligence, and market or industry trend analysis
Financial institution experience
Working knowledge of Microsoft Power BI or other business intelligence platforms
Familiarity with CRM systems, survey platforms, statistical analysis tools, mapping software, and market research databases
Benefits
Competitive Compensation
Competitive Medical, Dental, & Vision Coverage
401(k) with Company Match
Company-Paid Life Insurance
Employee Discounts on Loans, Insurance, & other Kish Services
Generous Paid Time Off (PTO)
Volunteer Time Off (VTO)
Paid Holidays
Telemedicine
Wellness Rewards Programs
Education Assistance Programs
Tuition Reimbursement
New Hire Training
Career Development
Company
Kish Bank
Kish Bank is a bank based in Pennsylvania.
Founded in 1935
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
B
Bill Hayes
CEO
Recent News
2023-03-21
Company data provided by crunchbase