Stanford Health Care Tri-Valley · 17 hours ago
Executive Director - Web & MarTech
1830 Embarcadero - PALO ALTO
Full-time
Hybrid
Director/Executive
$119.11/hr - $157.83/hr
15+ years expStanford Health Care Tri-Valley is seeking an Executive Director of Web & Marketing Technology to lead their digital web presence and marketing technology portfolio. This role is responsible for managing all public-facing web properties and ensuring a high-quality digital user experience while driving innovation and operational excellence in a healthcare environment.
Health CareHospitalNon Profit
Responsibilities
Serve as the enterprise strategist and accountable owner for all externally facing digital web platforms and marketing technologies
Maintain broad and current knowledge of emerging digital web, MarTech, analytics, and AI-enabled capabilities relevant to healthcare
Advise executive Technology & Digital Services (TDS) leadership and governance bodies on strategic direction, investment priorities, and risk considerations for digital web and marketing platforms
Provide strategic leadership for full lifecycle management of enterprise digital web platforms, including Content Management Systems, web hosting, search, web analytics, MarTech platforms, and Software Development Life Cycle practices
Ensure high availability, performance, security, accessibility, and scalability of all externally facing web properties and MarTech systems serving students, faculty, researchers, patients, families, and the broader public
Establish and enforce standards and governance for digital web architecture, development practices, content platforms, and enterprise integrations
Identify and execute opportunities to reduce cost and complexity through platform consolidation, standardization, and improved vendor contracting
Partner with business, clinical, marketing, analytics, and technology stakeholders to enable responsible use of analytics and AI capabilities across digital web and marketing platforms (e.g., content optimization, search relevance, journey analytics, automation)
Ensure AI-enabled web capabilities adhere to privacy, security, accessibility, regulatory, and ethical standards appropriate for a healthcare environment
Translate business and experience needs into practical, value-driven use cases for data and AI adoption across externally facing web properties
Coordinate and support internal and external IT governance processes related to digital web and MarTech investments, enhancements, and platform retirements
Lead vendor evaluation, selection, contracting, and ongoing performance management for digital web platforms, CMS, hosting, analytics, and MarTech partners
Oversee delivery of complex, cross-functional initiatives involving clinical, marketing, compliance, communications, and technology stakeholders
Facilitate research and develop white papers, executive briefings, and decision frameworks to support strategic planning and governance
Participate in national and international professional organizations related to healthcare digital web platforms and marketing technology
Contribute to publications and thought leadership efforts that enhance Stanford Medicine’s reputation and leadership in digital medicine and healthcare
Build, lead, and continuously evolve high-performing internal teams and extended delivery partners supporting digital web and marketing technology platforms
Define organizational structures, roles, and skills required to deliver enterprise-scale, externally facing web platforms
Hire, develop, and retain top talent across engineering, platform, product, analytics, and operations
Foster a culture of accountability, collaboration, continuous improvement, and responsible innovation
Qualification
Required
Bachelor's degree in a work-related discipline/field from an accredited college or university
Fifteen (15) years of progressively responsible and directly related work experience
Demonstrated experience leading enterprise-scale externally facing digital web platforms in complex, regulated environments
Ability to communicate effectively with senior executives, clinical leaders, and diverse stakeholder groups
Ability to establish the strategic direction and business plans for multi-disciplinary teams
Experience evaluating vendors and strategic partners supporting large-scale public web platforms
Expertise managing complex programs involving people, budgets, multiple departments and timelines
Demonstrated track record in operating and capital budget management
Proven leadership of Content Management Systems, web analytics platforms, MarTech stacks, hosting environments, and software development teams
Knowledge of healthcare regulatory, privacy, accessibility, and security requirements
Practical understanding of data and AI concepts as applied to digital web and marketing platforms
Company
Stanford Health Care Tri-Valley
STANFORD HEALTH CARE TRI-VALLEY Stanford Health Care Tri-Valley (formerly ValleyCare) provides high-quality care rooted in science and compassion to support the health and well-being of its community in the East Bay and beyond.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Reena Jadhav
Board Member, Chair Comp & Workforce
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