Kampgrounds of America, Inc. · 3 days ago
GROWTH MARKETING MANAGER LOYALTY
1205 N Transtech Way, Billings, MT 59102, USA
Full-time
Onsite
Mid, Senior Level
$85K/yr - $85K/yr
5+ years expKampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. The Growth Marketing Manager Loyalty is responsible for driving awareness, acquisition, engagement, and retention within KOA’s loyalty program through data-driven marketing campaigns and collaboration with various teams to ensure alignment with KOA’s broader brand strategy.
Vacation Rental
No H1B
Responsibilities
Develop and execute multi-channel marketing plans to drive loyalty program enrollment, engagement, and retention
Partner with the Loyalty Manager to translate program benefits and features into compelling customer-facing campaigns
Manage promotional calendars, loyalty communications, and digital acquisition funnels to support program growth
Use data and insights to segment audiences, test campaign variations, and optimize performance across channels
Collaborate with internal creative, media, and digital teams to ensure cohesive messaging and seamless execution
Coordinate with paid media, social, and email teams to integrate loyalty messaging across all digital touchpoints
Identify new opportunities for partnerships, member incentives, and campaigns that enhance perceived value and participation
Measure and report on KPIs such as member acquisition, activation, engagement, and retention
Partner with the digital team to leverage customer data and analytics to inform targeting and personalization
Utilize CRM and marketing automation tools to deliver timely, relevant communications to loyalty members and prospects
Collaborate with analytics and BI teams to evaluate campaign ROI, customer lifetime value, and program performance trends
Stay current with digital marketing and loyalty industry trends, identifying new tools or tactics to test
Qualification
Required
Bachelor's Degree in Business, Marketing, Communications, or related field and 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related work experience or equivalent experience
Preferred
Experience in a variety of digital services such as web development, paid search, media planning, digital strategy, email marketing, etc., including experience managing a team
Experience in loyalty and membership programs is preferred
Strong quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimizations in current and future campaigns
Strong writing and copy skills to test varying words, phrases, and styles within digital platforms
Works constructively and collaboratively with internal teams and outside agencies who share project responsibilities
Ability to conceptualize big ideas and execute plans across digital platforms
Benefits
Medical/Vision Insurance
Dental Insurance
Health Savings Account
Flexible Spending Account
Dependent Care Account
Paid Life & AD&D Insurance
Paid Short Term and Long Term Disability
Voluntary Life & AD&D Insurance
Voluntary Critical Illness Insurance
Voluntary Accident Insurance
Voluntary Hospital Indemnity Insurance
Paid Time Off
Paid Parental Leave
Employee Assistance Program
401K Retirement Plan
401K Company Contributions
Company
Kampgrounds of America, Inc.
Kampgrounds of America Inc. (KOA) is the world’s largest family camping company, helping family and friends enjoy the great outdoors for 55 years.
Founded in 1962East Lansing, Michigan, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kathryn Berta
Co-Owner
Recent News
2025-11-20
Company data provided by crunchbase