Leslie's · 1 week ago
SVP - Chief Marketing Officer
Phoenix, AZ
Full-time
Hybrid
Director/Executive
10+ years expLeslie's is the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry. The Senior Vice President, Chief Marketing Officer will shape and execute the company's growth strategy, leading all marketing and ecommerce initiatives to enhance brand strength and customer engagement.
Consumer GoodsE-CommerceRetail
No H1B
Responsibilities
Develop and execute a comprehensive marketing and ecommerce strategy aligned with enterprise objectives and long-term growth initiatives
Lead brand strategy, positioning, messaging, and communications to strengthen brand awareness, differentiation, and reputation
Drive customer acquisition, retention, and engagement strategies across digital, social, traditional, and direct marketing channels
Design and implement customer loyalty and membership programs, including Pool Perks, to increase engagement and customer lifetime value
Own and optimize the ecommerce P&L, maximizing the contribution and profitability of digital channels
Define and lead the digital and ecommerce roadmap, continuously prioritizing initiatives that deliver a seamless, frictionless customer experience
Oversee marketing and ecommerce analytics, leveraging Snowflake and Power BI to accelerate insight delivery and data-driven decision-making
Analyze performance data to identify trends, opportunities, and areas for continuous improvement
Establish and report on KPIs and performance metrics across marketing and ecommerce functions
Build, mentor, and lead a high-performing, innovative marketing and ecommerce organization, fostering creativity, accountability, and collaboration
Partner closely with merchandising, stores, and technology teams to ensure alignment with product launches, sales strategies, and omnichannel customer experiences
Present marketing and ecommerce strategies, performance updates, and growth initiatives to the Board of Directors, executive leadership team, and key stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field required
MBA or advanced degree preferred
10-15+ years of progressive marketing leadership experience, with at least 5 years in a senior executive role (VP, SVP, CMO, CDO), ideally within a public company or high-growth organization
Proven track record of building and leading high-performing marketing and digital teams
Deep expertise in digital marketing, ecommerce, brand management, customer engagement, and analytics within a competitive marketplace
Strong executive presence with exceptional communication, presentation, and influencing skills, including experience engaging Boards and investors
Highly data-driven mindset, with demonstrated success using metrics and KPIs to drive strategy and performance
Ability to translate complex business objectives into innovative, scalable marketing strategies and campaigns
Working knowledge of marketing, advertising, and customer data compliance regulations in a public company environment
Strong alignment with Leslie's culture, values, and mission
Benefits
Comprehensive medical, pharmacy, dental, & vision plan options.
Health savings account (with enrollment in the high deductible health plan option).
Health & dependent care flexible spending accounts.
Company-paid basic life and AD&D insurance.
Voluntary supplemental life insurance.
Company-paid short-term disability and voluntary long-term disability insurance.
Pre-tax and Roth 401(k) with company match.
Paid vacation, sick, and bereavement leave.
Paid holidays, including a floating personal day.
Employee assistance and wellness programs.
Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
Product discounts at Leslie’s Retail stores.
Company
Leslie's
In March of 1963, a one-man pool supply operation working out of a backyard shed in North Hollywood, California, began.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-10-28IPO
2017-01-17Acquired
Leadership Team
Jason McDonell
Chief Executive Officer
Ben Lindquist
Senior Vice President, General Counsel & Corporate Secretary
Recent News
2026-01-16
2026-01-09
2026-01-09
Company data provided by crunchbase