Sony · 23 hours ago
Senior Specialist, Influencer & Social Media
New York, United States
Full-time
Onsite
Mid, Senior Level
$95K/yr - $110K/yr
4+ years expSony Corporation of America is the U.S. headquarters of Sony Group Corporation, and they are seeking a Senior Specialist, Influencer & Social Media to support social and influencer programs for the @Sony brand. The role involves managing influencer activations, creating social-first content, and analyzing performance data while collaborating with various teams.
Consumer ElectronicsDigital EntertainmentElectronicsSemiconductorSoftwareVideo on Demand
Responsibilities
Proactively identify and source new influencer talent that aligns with Sony’s brand pillars, including film, television, music, anime, gaming, and technology
Build and manage relationships with Influencers and their representatives, serving as a day-to-day point of contact throughout each activation
Develop clear and compelling creative briefs for influencers, outlining concepts, deliverables, timelines, and platform requirements
Act as a lead for day-to-day management of designated sub social channels on Instagram, TikTok, and YouTube, including content planning, publishing, and performance optimization
Partner closely with Legal, Brand, and internal stakeholders to route influencer concepts, contracts, and content through approval workflows
Coordinate with Sony operating companies to align on cross-brand opportunities and ensure influencer activations support broader business and IP priorities
Track influencer deliverables, timelines, and performance to ensure campaigns launch on time and meet objectives
Report on influencer and social content performance to help inform future strategy and creative decisions
Brainstorm, concept, and create social-first content from start to finish, including ideation, execution, and post-launch optimization
Collaborate with the content team to support programming calendars and ensure content aligns with channel strategy and posting cadence
Assist in developing platform-specific content ideas that reflect current trends while staying true to Sony’s brand voice
Support day-to-day content execution across Sony’s social channels, including short-form video, static posts, and reactive content
Be on the pulse of social conversation & find opportunities to make social media channels stand out
Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above
Qualification
Required
Minimum 4+ years of digital marketing, social media, and Influencer marketing experience at a creative agency or in-house brand
Bachelor's degree is required
Experience leading influencer outreach and pitching creative concepts while serving as a key point of communication with internal stakeholders, influencer teams, and external partners across various levels of the organization
Working knowledge of social network tools, such as Sprout, Monday.com, Captiv8, etc
Working knowledge of Adobe Photoshop and Adobe Premiere
Demonstrated ability to independently manage projects from brief to execution with minimal oversight
Strong attention to detail, particularly when finding & reviewing influencer content for brand alignment, accuracy, and approvals
Comfortable working in fast-paced, real-time environments and adapting quickly to changing priorities
Deep understanding of internet culture, trends, and platform-specific behaviors across TikTok, Instagram, X, YouTube Shorts, and emerging platforms
Ability to think creatively while also executing against clear goals, timelines, and deliverables
Experience working with multiple stakeholders and balancing feedback while keeping projects moving forward
Strong experience in editorial writing
Competent in understanding social media platforms, understanding analytics, and applying learnings
Direct experience and understanding of the landscape of social media platforms and their respective communities
Project management, time management, and organizational skills
Expertise in Microsoft Office Products, including Word, Excel and PowerPoint
Must excel at working in a collaborative environment across multiple teams including Digital, Content, Strategy, Operations, and CRM
Knowledgeable of, or curious to learn about, the Sony brand and its group companies, including PlayStation, Sony Pictures, Sony Music, Sony Pictures TV, Crunchyroll and Sony Electronics
Benefits
Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits, including surrogacy, and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short-term & long-term disability plans
Paid parental and caregiver leave
401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
Education assistance and student loan programs
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
Annual incentive bonus
Company
Sony
Sony develops and manufactures audio, video, communications, and information technology products for the consumer and professional markets. It is a sub-organization of Sony Biz Networks Corporation.
10001+ employees
H1B Sponsorship
Sony has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Public CompanyTotal Funding
$700MKey Investors
Apollo
2024-07-26Post Ipo Equity· $700M
2002-01-02Series A
1958-12-01IPO
Leadership Team
Akio Morita
Co-Founder
Masaru Ibuka
Co-Founder
Recent News
Android Headlines
2026-01-22
2026-01-22
Company data provided by crunchbase