T2Group · 4 days ago
Head of Marketing
United States
Full-time
Remote
Director/ExecutiveT2 Group is a dynamic consulting and workforce solutions firm specializing in healthcare IT, revenue cycle, and patient access. The Head of Marketing is responsible for overseeing the company’s marketing efforts, ensuring alignment with growth and strategic objectives, and developing marketing strategies to reach target audiences.
ConsultingInformation TechnologyManagement Consulting
Responsibilities
Define, develop and implement Company’s Marketing Plan
Through the use of client engagement, competitor analysis and market / industry research, the Head of Marketing shall lead the development and ongoing monitoring of a differentiated and compelling value proposition statement
Embed the value proposition into all digital and print marketing assets to ensure cohesive messaging across all marketing mediums
Ensure Company’s brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Periodically evaluate Arriell’s brand positioning in the market
Lead the development and execution of effective marketing campaigns
Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Produce valuable and engaging digital and print content that delivers on the marketing objectives
Manage and oversee various digital marketing channels
Track and measure SEO and Google Analytics metrics and provide reports
Manage organic and paid customer acquisition channels, incl. content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Identify, monitor and recommend conference, exhibition and speaking opportunities that align with the business growth objectives and service line priorities
Knowledgeably represent Company at industry events, as required
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Cascade, set and monitor departmental goals with Marketing team members
Support Company’s Customer Experience programme, providing guidance and support as needed
Identify opportunities to reach new market segments and expand market share
Monitor competition (acquisitions, pricing changes and new products and features)
Build strategic relationships and partner with key industry players, agencies and vendors
Act as the system owner for the CRM (up to but not including Project Management and Finance modules)
Prepare and manage departmental resource plans
Any other requests reasonably required by the business
Qualification
Required
Direct experience in senior marketing positions in the life sciences industry
Demonstrable experience developing and executing successful marketing strategies
Excellent knowledge of SEO, web analytics and Google Ad words
Experience with CRM software – Zoho or Salesforce experience is preferable
Leadership skills with the ability to set and prioritize goals
Excellent written and spoken communication skills, able to efficiently and effectively communicate ideas or issues
Company
T2Group
T2Group is a leading provider of technology-driven solutions, engineering excellence through its four dynamic business lines: T2Tech, T2Flex, T2Talent, and T2Ignite.
Founded in 2006
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Gill Torf
Chief People & Culture Officer
James Rockenbach
Chief Strategy Officer (CSO)
Company data provided by crunchbase