Crawford Group · 14 hours ago
Market Research & Audience Strategy Lead (Live Podcast Events)
United States
Contract
Remote
Senior Level
$90/hr - $100/hr
7+ years expCrawford Group is seeking a Market Research & Audience Strategy Lead to support the growth of a successful podcast expanding into live events. This role focuses on research, analysis, and strategic recommendations to guide decisions around merchandise, ticket pricing, audience experience, and long-term live show strategy.
AdvertisingMarketing
Responsibilities
Conduct market and audience research to understand listener and live-event attendee behavior, preferences, and motivations
Analyze comparable podcast live shows, media brands, and creator-led events to identify benchmarks and best practices
Develop data-informed recommendations for merchandise strategy, including product mix, pricing, inventory planning, and sales channels
Research and recommend ticket pricing and distribution strategies that balance demand, accessibility, and brand values
Evaluate ticketing platforms and tools (e.g., data capture, Apple Wallet compatibility, user experience)
Advise on venue size and scaling decisions, weighing growth against intimacy and audience connection
Collaborate with internal editorial, production, sales, and data teams to align insights and recommendations
Define high-level audience data collection approaches that are ethical, transparent, and sponsor-aware
Produce clear strategy decks, memos, and presentations for senior stakeholders
Qualification
Required
7+ years of experience in market research, audience strategy, media strategy, or growth strategy
Experience working with media brands, podcasts, live events, or creator-led businesses
Strong qualitative and quantitative research skills
Proven ability to synthesize insights into clear, actionable recommendations
Comfortable working in editorially driven environments with multiple stakeholders
Excellent written and verbal communication skills
Familiarity with live event economics and ticketing platforms
Experience collaborating with data science or analytics teams
Global perspective on audiences and live experiences
Benefits
Benefits available if eligible
Company
Crawford Group
Crawford Group is a marketing and advertising company that offers managed marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Lowry
Global Program Manager (Adobe Solution Partner Program)
Company data provided by crunchbase