Baylor College of Medicine · 1 day ago
Senior Marketing and Sales Associate (Brand Manager)
Houston, TX
Full-time
Onsite
Mid, Senior Level
4+ years expBaylor College of Medicine seeks a Brand Manager dedicated to enhancing visibility and impact in education and research. The Brand Manager will develop and execute marketing strategies, manage campaigns, and collaborate with various departments to ensure brand consistency and alignment with the college's goals.
EducationHigher EducationPharmaceutical
Responsibilities
The Brand Manager will be responsible for developing and implementing comprehensive marketing strategies that highlight Baylor College of Medicine's strengths in education and research. This includes analyzing market trends, identifying target audiences, and creating compelling content and messaging that showcases our innovative programs, cutting-edge research, and significant achievements in the medical field. The Brand Manager will work closely with academic departments and research teams to gather insights and achievements, ensuring that all marketing materials accurately reflect the college's expertise and advancements. This role involves managing budgets allocated to educational and research marketing initiatives, tracking the effectiveness of different strategies, and adjusting plans based on data-driven insights to maximize reach and impact
The Brand Manager will oversee all digital and traditional marketing efforts related to Education and Research at Baylor College of Medicine, including the management of digital advertising campaigns, search engine optimization (SEO), and social media marketing. They will be responsible for creating and curating content across various digital platforms, ensuring consistency in messaging and branding. This includes designing targeted ad campaigns on platforms like Google Ads and LinkedIn. The Brand Manager will analyze digital marketing analytics to assess the performance of campaigns and strategies, making data-driven decisions to enhance online engagement and attract potential students, researchers, collaborators and participants
In this role, the Brand Manager will act as a bridge between the Education and Research missions and other departments within Baylor College of Medicine, including the Healthcare mission and the central marketing team. This involves regular coordination and strategic planning meetings to ensure that marketing efforts are synergistic and support the college's overarching goals. The Brand Manager will share insights and strategies, collaborate on cross-departmental campaigns, and ensure that the branding and messaging are consistent across all platforms and departments
Digital Campaigns and Advertising: Design and execute digital advertising campaigns aimed at promoting the college's educational and research programs to prospective students, faculty, and research partners. This includes creating targeted ads for social media platforms, managing PPC campaigns, and deploying email marketing strategies to engage with specific audiences. The Brand Manager will manage these campaigns and ensure optimal ROI
Stakeholder Engagement: Maintain strong relationship with faculty, researchers, liaisons and department heads to ensure marketing strategies align with their goals and priorities. This includes regular meetings to gather input and feedback, as well as presenting marketing plans and performance reports to keep stakeholders informed
Event Promotion and Support: Support the promotion of college-hosted events related to all missions, such as webinars, open houses, sponsorships, etc. This involves creating marketing materials, managing event engagement, and leveraging digital channels
Brand Advocacy and Training: Serve as a brand advocate within the Education and Research departments, ensuring all communication and marketing materials adhere to the college's brand guidelines. Provide training and support to department staff on brand messaging and digital marketing best practices to ensure a consistent and professional image is presented
Performs other job-related duties as assigned
Qualification
Required
Bachelor's degree
Four years of relevant experience. Degrees in lieu of experience will not be accepted
Preferred
Bachelor's degree in Marketing, Communications, Business Administration, or related field, master's degree in a related field is a plus
Minimum of 5 years of experience in marketing or brand management, with a specific focus on digital marketing
Training & Brand Advocacy: Experience educating stakeholders on brand guidelines and best practices
Event Promotion: Experience marketing for webinars, open houses, and sponsorships
Google Analytics Certification is preferred, showcasing a deep understanding of web analytics. Certification in Digital Marketing from a recognized institution
Proven track record of developing and implementing successful marketing strategies, managing digital advertising campaigns and enhancing online presence
Experience with content management systems, social media platforms, SEO, Google Analytics, and digital advertising tools
Strong project management skills, with experience managing cross-functional teams and external vendors to meet project deadlines and objectives
Strategic Thinking and Creativity: Ability to think strategically and creatively to develop innovative marketing strategies that align with the college's missions
Digital Marketing Expertise: Comprehensive knowledge of digital marketing techniques, including SEO, PPC, email marketing, and social media strategies
Analytical Skills: Strong analytical skills to interpret marketing data and adjust strategies accordingly
Content Creation and Storytelling: Exceptional writing and editing skills, with the ability to create compelling content that resonates with target audiences
Interpersonal and Collaboration Skills: Excellent interpersonal skills to effectively collaborate with faculty, researchers, and marketing colleagues. Ability to work across departments to align marketing efforts
Technical Proficiency: Proficiency in marketing automation software and tools and familiarity with graphic design tools (e.g., Adobe Creative Suite) would be beneficial
Company
Baylor College of Medicine
Baylor College of Medicine, located in the Texas Medical Center, is a health sciences university located in Houston, Texas
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$10.85MKey Investors
National Human Genome Research InstituteNational Heart, Lung and Blood InstituteCancer Prevention and Research Institute of Texas
2024-12-05Grant· $3.5M
2024-09-26Grant
2024-09-19Grant
Leadership Team
Paul Klotman
President, CEO and Executive Dean
Peggy Smith
Professir and CEO. Teen Health Clinics
Recent News
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