+MEDRITE Urgent Care · 6 days ago
"Director of Membership (Patient Experience & Growth)"
+MEDRITE Urgent Care is one of the fastest growing healthcare organizations in the nation, revolutionizing healthcare with convenient and high-quality urgent care services. The Director of Membership will lead the pilot and national rollout of the concierge tier, develop marketing campaigns to convert patients into members, and build a member-first culture to enhance patient experience and retention.
Health CareMedicalPrimary and Urgent Care
Responsibilities
Lead the pilot and national rollout of the concierge tier
Develop and execute multi-channel marketing campaigns (Email, SMS, In-Clinic, and Social) to convert existing patients into members
Define the value proposition and create all messaging, ensuring patients understand the unique benefits of the concierge model
Build a "Member-First" culture. Monitor churn rates and develop engagement programs (events, exclusive content, wellness perks) that keep members enrolled
Partner with our medical staff to integrate the program into their daily workflows and empower them to be brand ambassadors
Oversee the integration of CRM and subscription billing platforms (e.g., Salesforce, Hint Health, or Elation)
Track and report on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Net Promoter Score (NPS)
Qualification
Required
Strong analytical skills to evaluate performance metrics, identify trends, and develop data-driven strategies
Excellent communication skills to effectively collaborate with teams, stakeholders, and external partners
Proficiency in customer service and experience in creating a positive patient experience
Demonstrated success in sales and implementing growth-oriented strategies
Experience in designing and executing staff training to ensure high service standards
Proven leadership capabilities with the ability to motivate and manage a team
Bachelor's degree in business administration, healthcare management, or a related field
Preferred
Proficiency with CRM tools, performance tracking, and membership management systems is a plus