Fairmont Hotels & Resorts · 1 day ago
Social Media and Marketing Manager
San Diego, CA
Full-time
Onsite
Mid Level
$75K/yr - $80K/yr
4+ years expFairmont Grand Del Mar is a luxurious resort located in San Diego, offering a stunning setting for guests. They are seeking a Social Media and Marketing Manager to lead creative content creation, manage social media strategies, and enhance brand visibility through storytelling and visual communication.
HospitalityResorts
Responsibilities
Develop, manage, and execute comprehensive and social media strategies that engage local, national, and international audiences
Lead content creation across platforms including Instagram, Facebook, LinkedIn, Pinterest, YouTube, hotel blogs, and emerging channels
Create visually compelling and elaborate posts, stories, reels, short-form videos, and campaigns that reflect the hotel’s luxury positioning appealing to a sophisticated demographic
Own the social content calendar, ensuring alignment with brand initiatives, seasonal campaigns, robust programming and revenue goals
Monitor trends, platform updates, and cultural moments to keep content fresh, relevant, and innovative
Design high-quality digital and print marketing assets using Adobe InDesign (required), including social graphics, media kits, event collateral, brand presentations, signage, and in-room/guest facing promotional materials
Collaborate with Marketing, PR, and Operations teams to produce on-brand creative assets that support campaigns, events, and partnerships
Maintain brand consistency across all visuals while introducing creative concepts that elevate the brand
Support layout, formatting, and design needs for press materials, presentations, leaflets, and internal communications
Partner closely with the Communications team to support PR initiatives, media storytelling, and brand visibility
Coordinate influencer, media, and journalist collaborations, including making reservations and host stays, content creation, and asset delivery. Must be available to work on weekend and during evenings if needed
Participate in and support media photo shoots, video shoots, and branded content productions with external partners
Assist in the creation of press-ready visuals, media assets, and storytelling content for earned media opportunities
Develop and execute hotel-specific paid social campaigns
Support campaign creative, audience targeting, and optimization across platforms such as Meta, LinkedIn, Google, Pinterest, and YouTube
Track campaign performance, engagement, and ROI, reporting insights and results to leadership
Track and report on social media growth, engagement, reach, and campaign performance
Set annual social media and engagement goals and develop strategies to achieve them
Leverage insights to refine content, creative direction, and posting strategies
Oversee online reputation management, including monitoring and responding to guest reviews within 24 hours and social media comments with a consistent, luxury-focused brand voice, while collaborating with internal teams to address feedback and enhance guest satisfaction
Work cross-functionally with Marketing, PR, Food and Beverage, Revenue, Reservations, and Operations teams
Support community partnerships, programming, events, and brand collaborations through content creation and promotion
Manage vendor and agency relationships related to public relations agencies and partnership initiatives
Qualification
Required
Bachelor's degree in Marketing, Public Relations, Social Media, or related field
4+ years of experience in social media, PR, content creation, or creative marketing
Photography and/or videography capture or creative direction experience
Proficiency in Adobe InDesign for design and layout production
Strong knowledge of digital marketing, social media platforms, and content best practices
Excellent written and verbal communication skills
Strong attention to detail and visual aesthetics
Proficiency in Microsoft Office (Word, Outlook, PowerPoint)
Preferred
Luxury hotel, lifestyle, or hospitality marketing experience
Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Canva)
Social media management tools (Hootsuite, Dash Hudson, or similar)
Familiarity with hotel systems such as Opera or CRM platforms
Benefits
Employee benefit card offering discounted rates in Accor worldwide for you and your family
Learning programs through our Academies designed to sharpen your skills
Ability to make a difference through our Corporate Social Responsibility activities
Career development opportunities with national and international promotion opportunities. The sky is your limit.
Company
Fairmont Hotels & Resorts
Located in the heart of each destination we call home, a stay at any Fairmont hotel is truly unforgettable.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-11-25Acquired
Leadership Team
Isabel Chung
Executive Chef - Fairmont Empress
Recent News
2026-01-11
The Magnificent Mile Association
2025-11-11
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2025-11-08
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