Ovative Group · 22 hours ago
Analyst, Influencer Marketing
Chicago
Full-time
Hybrid
Entry Level
$60K/yr - $72K/yr
1+ years expOvative Group is an independent, full-funnel media, measurement, and creative firm. They are seeking an Analyst for their Influencer Marketing team to lead strategy and manage execution of Influencer campaigns while driving marketing results and optimizing performance across channels.
ConsultingConsumer GoodsLegalRetail
Responsibilities
Act as a subject matter expert for Influencer strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals
Understand and find synergies across digital channels within the client mix in partnership with other team members
Build Influencer strategies for clients and lead tactical planning and execution
Lead day to day management and optimization of marketing campaigns with exceptional execution
Program and campaign planning, strategy and plan documentation
Clearly defined objectives, tactics and metrics
Custom analysis, reporting and insights
Influencer agreements, billings, transaction inquiries and compliance
Client communication regarding all elements of influencer programs
Partner with our in-house measurement team to develop industry-leading measurement capabilities
Create proactive communications and POVs for internal teams and clients regarding Influencer opportunities and other digital media topics
Source, vet and manage influencer relationships directly and with talent management agencies to facilitate contracts, campaign tracking, build creative briefs, facilitate content approval and post-campaign reporting
Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals
Lead development and delivery of client-facing solutions, including:
Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Build strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationship and establish trust and credibility
Strive to be the best interaction of the client’s day
Manage work independently with initial direction from manager
Regularly speak up, ask questions and express your POV
Support and mentor new Ovative team members
Foster a culture of open communication and 360-degree feedback
Qualification
Required
1+ year of experience directly responsible for enterprise level digital media programs
Exceptional attention to detail paired with the ability to execute quickly & thoughtfully
Proactive and able to develop rapport and positive working relationships with team members, clients and publishers
Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
Proven track record of success driving strong positive results through digital marketing programs
Sound conceptual and analytical problem-solving skills
Strong verbal & written communication skills and client management skills
Ability to work independently and drive efforts from start to finish
Passion for social media and influencers, including experience using Instagram, TikTok, etc
Preferred
Digital agency experience or digital lead on the client-side
Previous experience in performance marketing, retail, eCommerce, etc
Early adopter to new social media platforms and influencer marketing trends
Have a basic understanding of influencer pricing, engagement, and industry benchmarks
Benefits
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Company
Ovative Group
Digital strategy consultants serving the retail and consumer packaged goods industry
501-1000 employees
H1B Sponsorship
Ovative Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (2)
2022 (3)
Funding
Current Stage
Late StageLeadership Team
Dale Nitschke
CEO
Annie Zipfel
Executive Vice President of Media
Recent News
2025-02-26
Company data provided by crunchbase