Cella · 1 day ago
Senior Digital Marketing Analyst (Hybrid)
Lake Forest, IL
Contract
Hybrid
Senior Level
$45/hr - $52/hr
5+ years expCella is a digital marketing company seeking a highly skilled Senior Digital Marketing Analyst who excels in analyzing website data and providing optimization recommendations. The role involves collaborating with various teams to understand business goals and translating complex data into actionable insights and compelling narratives.
Content MarketingDigital MarketingInformation Technology
Responsibilities
Website data analysis: Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA). Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates
Optimization strategies: Utilize website data analysis to identify areas for improvement and optimization. Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates
Opportunity identification: Proactively identify opportunities for website optimization and improvement based on data analysis. Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement
Business understanding: Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges. Translate business requirements into actionable insights and recommendations that align with the overall business strategy
Storytelling through data: Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders. Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers
Testing and experimentation: Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target. Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization
Conversion rate optimization (CRO): Collaborate with marketing and UX teams to improve website conversion rates. Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization. Develop CRO strategies and recommendations based on data insights
Data quality and governance: Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices. Identify and address data quality issues that may impact the accuracy of analysis results
Continuous learning and improvement: Stay up-to-date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends. Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization
Qualification
Required
Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights
Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target
Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports
Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders
Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations
Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles
Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience
Minimum of 5 years' experience
Preferred
Adobe Analytics, CJA and/or Target Certification a plus
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
Company data provided by crunchbase