SalaryGuide · 4 hours ago
Performance Creative Lead (Paid Media)
United States
Full-time
Remote
Senior Level
$85K/yr - $100K/yrSalaryGuide is a marketing-focused career platform connecting marketers with recent positions from real companies. They are seeking a Performance Creative Lead to develop and execute creative concepts across multiple channels and collaborate with stakeholders to achieve campaign objectives.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
Develop and execute creative concepts across multiple channels, including digital ads, landing pages, video, social, and email
Design and produce high-quality visual assets (graphics, videos, web visuals) that align with provided copy and campaign goals
Integrate and adapt existing sales copy into creative designs, making adjustments to enhance clarity, tone, and visual impact
Collaborate with campaign stakeholders to understand campaign objectives and translate them into effective creative solutions
Research evolving practices and content (within and across industries), gather competitive intelligence, and propose creative approaches to lead generation
Manage relationships with external designers, editors, and production partners for specialized or overflow projects
Coordinate internal creative requests, prioritize workloads, and manage project timelines across the Leads Department
Participate in A/B testing initiatives by creating new design variations informed by performance insights
Qualification
Required
Expertise in graphic design, video editing, and visual web design
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools such as Figma, Canva, Final Cut Pro, or DaVinci Resolve
Strong understanding of performance marketing principles, including how creative influences lead generation and conversion outcomes
Experience adapting creative content based on performance metrics and audience insights
Proven ability to manage multiple projects and external collaborators in a deadline-driven environment
Exceptional creative judgment, attention to detail, and ability to maintain brand consistency
Demonstrated experience sourcing, hiring, and directing external creative talent (freelancers, actors, etc.)
A highly effective creative mind, problem-solving skills, and the ability to balance aesthetic excellence with performance-driven outcomes
Preferred
A successful track record of producing or directing AI-generated video content that enhances marketing performance or storytelling impact
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
Founded in 2025
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase