Kepler · 16 hours ago
Director, Data Strategy & Analytics (Marketing Technology)
Philadelphia, PA
Full-time
Onsite
Director/Executive
$140K/yr - $173K/yrKepler Group is a leader in engineered marketing, focused on creating personalized relationships between brands and consumers through data and technology. The Director of Data Strategy & Analytics will serve as a Subject Matter Expert, supporting clients in developing marketing technology stacks and ensuring organizational excellence in data and analytics functions.
ConsultingDigital MediaMarketing Automation
Responsibilities
Evolve and manage the Technology practice to remain on the frontier of best practices for signal resilience, identity resolution, marketing and data automation and more
Shift clients beyond 'settled' solutions like MTA and platform-attribution and towards continually evolving frameworks like server side tracking
Lead internal training and develop 'point-of-view' documentation on emerging tech (e.g., Google Privacy Sandbox, Data Clean Rooms, and S2S/Conversion APIs) to ensure client teams are not operating in a vacuum
Partner with the TDS team to evangelize Kip AI tools, specifically focusing on adopting new features within tools like Ask Kip and identifying other marketing technology innovations which can drive impact
Operating in a direct allocation model to a prioritized client, based on key MarTech needs in their roadmap
Lead comprehensive 'Marketing System Audits' that evaluate a client’s tag architecture, CDP integration, and data activation practices, especially during new client onboarding
Act as the lead architect for complex, multi-platform implementations involving CRM, Analytics, and media pixels
Consult on high-level attribution strategy, moving clients from basic pixel tracking to sophisticated Kip MMM and cookieless measurement frameworks
Serve as the functional lead for data usage rules (GDPR, CCPA/CPRA), ensuring technical implementations adhere to evolving global legislation
Develop, deploy and utilize monitoring tools to identify external signal loss or pixel firing issues, creating immediate value-add opportunities for client teams
Qualification
Required
Deep AdTech/MarTech stack knowledge: Expert-level command of the marketing technology ecosystem, especially with key agency-side tools such as the Google Marketing Platform, Meta (especially CAPI and pixels), Amazon Marketing Cloud (AMC), and leading CDPs (e.g., Tealium, Adobe, Salesforce), mobile measurement platforms, as well as common client technology stack components such as Marketo
Signal Resilience & Identity: Proven experience navigating signal loss via Server-to-Server (S2S) integrations and identity-based solutions
Technical Consulting: Ability to translate complex technical blockers into business-focused recommendations for CMOs and CTOs
Preferred
Programming Literacy: Familiarity with JavaScript, HTML/CSS, and SQL for troubleshooting tag management and data flow issues. Skill with Python, R or other programming languages for automation functions and to support effective collaboration with client Engineering and DevOps teams
AI Fluency: Understanding of how agentic AI utilizes structured data to enhance customer profiling and personalization
Benefits
Healthcare/Dental/Vision
Unlimited PTO
401k Contributions
$75/mo Wellness Stipend
$100/mo Mobile Phone Stipend
$50/mo Internet Stipend
$500/yr Annual Learning Stipend
$2,000/yr Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year
Company
Kepler
We’re on a mission to demystify the digital universe.
Founded in 2012
501-1000 employees
H1B Sponsorship
Kepler has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (1)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2018-04-04Acquired
Leadership Team
Remy Stiles
Global CEO
Rick Greenberg
CEO
Recent News
2025-09-04
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