Diageo · 22 hours ago
Business Development Manager – Tequila Off Prem
New York, New York
Full-time
Onsite
Mid Level
$106K/yr - $176K/yr
3+ years expDiageo is the world’s leading premium drinks company with over 200 brands sold globally. The Business Development Manager for Tequila Off Prem will promote the growth of Diageo brands through collaboration with distributor partners and customers, focusing on sales coordination and marketing execution.
Consumer GoodsFood and BeverageManufacturingWine And Spirits
Responsibilities
Builds demand for our brands by locating, defining, and executing against the most important business/category opportunities in the market consistent with the category and brand plans developed for that market
Has a strong, trusted business relationship with the most important customers in their – market
Strengthens that relationship by regularly engaging with those customers to find mutually beneficial opportunities for growth
Identifies new opportunities for brands to participate in a market by being close to distributor, agency and customer personnel and validating opportunities through consumer, category & customer insight
Closely monitors standard brand performance metrics to ensure efforts are delivering against market/brand/customer expectations – course correcting where necessary – distribution, authorizations, display, menu, cross-promotion, share & re-order rates etc
Agrees category specific targets, timing and KPI’s for in market sales and agency partners – execution, merchandising, activation efforts, etc
Locates potential business opportunities by contacting potential partners – cross promotional opportunities, sponsorship opportunities, media, or local influencer opportunities etc
Inputs directly to the development (by brand/trade marketing teams) of local/in market category and channel plans for specific category and constituent brands
Leads local category & associated brand education opportunities and coordinates learning plans with Diageo and third-party personnel – including the Diageo Academy learning agenda
Protects Diageo by being an expert in our marketing code and living our code of conduct always
Helps refine and evolve the business development role by observing and recommending positive enhancements to the role and how it works and how it can better engage with internal and external stakeholders
Qualification
Required
3 -5 years of sales & brand activation experience
Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits
Ongoing category specific learning – formal & informal learning – liquid, consumer, category insights
Experience of beverage alcohol category and familiarity with On, Off and Non Premise channel landscape
Track record of in market & customer engagement – wants and likes to spend time actively in trade – listening to customers, observing shoppers/consumers and turning insights into actions
Category expertise – deep Diageo & competitor brand understanding
Negotiation skills – can manage local negotiations, including sponsorship agreements
Strong relationship building – based on transparency, empathy & trust
Sales Analysis – knows how to read sales and demand creation metrics – knows when intervention is necessary
Customer & consumer centric – understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo
Territory management – understands the BevAlc route to market and how to compliantly influence outcomes
Deep market knowledge – channel, customer, and consumer
Energy level – approachable and quick to engage with all stakeholders – brings positive energy to customer, distributor and agency interactions
Professionalism – polished but authentic – comfortable in public presentation situations
Self-starter – self-motivated and pro-active
Benefits
Healthcare benefits
Retirement benefits
Short-term and long-term disability coverage
Basic life insurance
Wellness benefits
Industry leading parental leave
Company
Diageo
Diageo is a premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer, and wine.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.04B2025-10-01Post Ipo Debt· $1.18B
2025-04-11Post Ipo Debt· $1.5B
2024-08-27Post Ipo Debt· $2.12B
Leadership Team
Nik Jhangiani
Interim Chief Executive Officer
Benjamin Lickfett
Global VP Breakthrough Innovation - Digital & Ventures
Recent News
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