Montana State University Billings · 23 hours ago
Digital Media Manager
Montana State University Billings is seeking a Digital Media Manager to develop and implement digital marketing strategies aimed at enhancing the university's reputation and meeting enrollment goals. The role involves close collaboration with the Admissions Team and managing digital campaigns across various platforms to support student recruitment and retention efforts.
E-LearningHigher EducationUniversities
Responsibilities
Develop digital-first campaigns aligned with MSU Billings marketing strategy and enrollment goals
Create multimedia content for use across the university and in the community
Collaborate with Admissions team and Communications team on digital strategies and tactics
Oversee social media monitoring, using analytics to measure and improve performance
Oversee student social media worker(s)
Remain current on higher education enrollment and marketing trends and platforms
Connect with community entities to understand and use collaborative marketing potential
Monitor and provide oversight of development of student-led social media pages to ensure all social media efforts comply with MSUB’s social media policy and brand guidelines
Regularly communicate with various departments (Center for Engagement, Athletics, Housing, etc.) to ensure messaging alignment
Support the Director of Communications & Marketing on crisis communications as needed
Collaborate with the director on positive stories or feature MSU Billings faculty, staff and students
Serve as media liaison in absence of director
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, business, communications, journalism, English, or related field
Three to five years of experience in digital marketing and communications
Proven experience with and a comprehensive understanding of how digital communications and marketing move people to make decisions
Comprehensive understanding of how various digital platforms and communication links can be used in communications and marketing strategies, specifically in a competitive environment
Demonstrated proficiency in writing and editing for a digital audience
Passion for higher education, social media, and communication
Ability to maintain attention to detail while under pressure to meet deadlines or prioritize competing demands
Experience using various digital tools (Adobe Creative Cloud such as Photoshop, Lightroom Premier) to edit photos, videos and other content
Capability to maintain strong pace of social media content creation and platform management
Ability to work independently on a wide variety of tasks while also contributing in a team-oriented environment
Good working knowledge of Associated Press writing style
Excellent verbal and written communications skills
Proficient in Microsoft Office Suite
Ability and willingness to quickly learn new software and processes
Preferred
Marketing industry experience; preferably in higher education
Familiarity with Google analytics and other analytics
Benefits
Work-life balance
Holidays-10 paid holidays per year and 1 Floating Holiday
Vacation- 15 days per year (New Employees to 10 years; after 10 years the accrual rate increases)
Sick Leave - Earned at an accrual rate of .0416125 for each hour in pay status.
Employee and Dependent Tuition Waiver
Opportunities to engage in professional development opportunities
Committed to employee wellness and access to a robust Employee Assistance Program
Medical Benefits that are robust and affordable
Life Insurance and Long Term Disability are incorporated into our benefits.
Opportunities for career growth and a variety of career paths
Campus vibrancy- coffee shops, FREE attendance to MSUB concerts, athletic events, and lectures, access to recreation center, library, etc.
Beautiful campus environment that features our MSUB Mile walking path
Company
Montana State University Billings
MONTANA STATE UNIVERSITY BILLINGS Our mission at Montana State University Billings to deliver a transformative education that empowers students from diverse backgrounds to succeed.
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
American Welding Society
2022-07-29Grant
Recent News
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