Regional Marketing Manager - North America jobs in United States
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ComplyAdvantage · 1 day ago

Regional Marketing Manager - North America

ComplyAdvantage is a company focused on empowering businesses to eliminate financial crime. The Regional Marketing Manager for North America will be responsible for localizing global marketing strategies, managing the regional marketing budget, and executing marketing initiatives to drive regional success.

Artificial Intelligence (AI)FinTechFraud DetectionInsurTechRisk Management
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Work & Life Balance

Responsibilities

Translate global marketing campaigns into regionally relevant programmes by localising content (including translation if needed), adapting messaging for market or regulatory differences and running regional activations
Plan, execute and own all regional marketing activities including local face-to-face events, sponsorships of industry conferences, regional webinars, co-marketing partnerships and third-party events
Own and manage the North America marketing budget by estimating costs, managing spend, tracking ROI and performance, reporting results and recommending ongoing optimisations
Act as the key liaison between the global marketing team and the North America sales organisation to ensure sales understand target markets, personas and campaign materials; gather feedback from sales; and ensure marketing-to-sales hand-off is smooth and measurable
Monitor the regional competitive landscape and market trends to identify emerging opportunities, local nuances, and regulatory changes, feeding actionable insights back into the global marketing team to shape future strategy and content
Build and execute regional marketing plans aligned with global strategy by setting regional goals, defining timelines and metrics and adjusting based on local market conditions and performance
Manage regional vendors, partners and agencies by coordinating logistics for events, negotiating sponsorship deals, overseeing execution and managing translation and localisation services
Ensure brand consistency and governance across all regional initiatives by aligning every activity with global brand guidelines, messaging and marketing frameworks
Track, measure and communicate performance of all regional marketing initiatives by reporting on pipeline contribution, event ROI, marketing-influenced leads and other key metrics to both regional sales leadership and the global marketing team
Develop and strengthen regional relationships and partnerships by identifying opportunities for co-marketing with local ecosystems such as industry associations, influencers and channel or partner networks

Qualification

B2B SaaS marketingEvent planning/executionMetrics-driven mindsetVendor negotiationCollaboration with sales teamsLocalisation/translationNorth American marketingFluency in SpanishCommunicationAttention to detailProject managementSelf-starter

Required

3-5+ years (or more) of B2B SaaS marketing experience in a fast-growing scale-up environment (ideally with exposure to regional/field marketing or regional campaign activation)
Experience working in North America markets (US, Mexico, Canada) including event planning/execution, sponsorships, localisation/translation of marketing content
Experience in B2B SaaS event marketing, both owned events and third-party industry events (speaking panels, trade shows, webinars) in a North American context
Proven ability to collaborate with global marketing/central teams and regional sales teams; comfort working in a matrixed organisation
Excellent written and verbal communication skills; strong attention to detail; highly organised and able to manage multiple projects concurrently
Metrics-driven mindset: ability to track budget, measure campaign performance (leads, pipeline, ROI), provide insights and optimisation recommendations
Experience managing external agencies/venues/partners: vendor negotiation, logistics management and coordination
Self-starter, collaborative team player, comfortable as the regional marketing 'owner' and regional go-to person for marketing
Professional proficiency in English; fluency in Spanish is a plus
Familiarity with North American marketing environment: cultural/localisation considerations, local regulatory/industry nuances, regional media/partner ecosystem

Preferred

Experience working with channel/partner marketing or co-marketing programmes with local partners

Benefits

Equity as we want you to have a part of what we are building
Unlimited Time Off Policy- A work-life balance and focus on our well-being are critical to keeping us performing at our best
Annual learning budget to drive your performance and career development
Budget to set up your home office upon joining
Parental leave and childcare benefits
Life Insurance to protect your loved ones
Medical (100%), Dental (90%), and Vision (80%) contribution
Flexible Spending Accounts (FSA) to allow you to use tax free dollars for healthcare or day care related expenses
401k Contribution
Financial Perks (Financial Advice, PerkSpot discounts, Pet Insurance discounts, Travel assistance)
Pre-Tax transit benefits

Company

ComplyAdvantage

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ComplyAdvantage is an AI-based fraud and anti-money laundering risk detection platform for banks, insurance, and cryptocurrency industries.

Funding

Current Stage
Growth Stage
Total Funding
$108.2M
Key Investors
Goldman Sachs Asset ManagementOntario Teachers' Pension PlanIndex Ventures
2021-05-20Series C· $20M
2020-07-28Series C· $50M
2019-01-30Series B· $30M

Leadership Team

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Vatsa Narasimha
Chief Operating Officer and CFO
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Charles Delingpole
Founder and Executive Chairman
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Company data provided by crunchbase