Thomas Edison State University · 20 hours ago
Associate Director of Content Strategy
Trenton, NJ, US
Full-time
Hybrid
Lead/Staff, Director/Executive
$115K/yr - $120K/yr
5+ years expThomas Edison State University is a pioneer in providing innovative and professionally relevant academic programming for adult students. The Associate Director of Content Strategy develops and executes content strategies to enhance brand awareness and support enrollment goals while engaging students.
EducationHigher Education
Responsibilities
Create comprehensive content strategies aligned with the University’s brand, enrollment and student audiences
Oversee the creation, production, and publication of high-quality, compelling content across various channels, including social media, blogs, and events
Lead, mentor, and develop a content creation team, fostering a collaborative environment and cross-functional collaboration
Monitor and analyze key performance metrics (KPIs) to evaluate the effectiveness of content initiatives and optimize campaigns for better results
Qualification
Required
A strategic and collaborative mindset with the ability to see the bigger picture in the context of the TESU mission and to connect content efforts across the University
Excellent organizational, written and verbal communication skills for internal and external audiences
Deep knowledge of content marketing principles, proficiency across all social media platforms, short video production and editing skills, familiarity with digital trends and analytics platforms
Proven experience in content creation, using content management tools, such as Canva, social media management dashboards, such as Sprout Social, and the Adobe Suite, including Premiere Pro and Photoshop
A bachelor's degree in marketing, communications, or a related field
5-7 years experience, ideally in a higher education setting
Preferred
Master's Degree is preferred
Knowledge of AI tools is a plus
Company
Thomas Edison State University
Thomas Edison State University provides this page for visitors to discuss matters of interest related to the University.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.49MKey Investors
The Provident Bank FoundationU.S. Nuclear Regulatory CommissionThe Charlotte W. Newcombe Foundation
2019-08-13Grant· $0.1M
2019-08-01Grant· $0.34M
2019-06-13Grant· $0.05M
Leadership Team
Michael Mancini
Vice President for Institutional Strategy and COO
Stuart Adam Eisenstadt
Assistant Dean, CS, IT, Cloud Computing, and Mathematics / Chair AI Task Force AY24-25
Recent News
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