Quility Insurance · 15 hours ago
Performance Creative Lead (Paid Media)
United States
Full-time
Onsite
Senior Level
$85K/yr - $100K/yrQuility Insurance is a modern Insurtech company transforming the life insurance industry through advanced technology and data-driven insights. The Performance Creative Lead (Paid Media) is responsible for driving the visual direction of performance marketing initiatives, creating high-performing visual assets, and managing outsourced creative work.
Financial ServicesInsuranceLife Insurance
Responsibilities
Develop and execute creative concepts across multiple channels, including digital ads, landing pages, video, social, and email
Design and produce high-quality visual assets (graphics, videos, web visuals) that align with provided copy and campaign goals
Integrate and adapt existing sales copy into creative designs, making adjustments to enhance clarity, tone, and visual impact
Collaborate with campaign stakeholders to understand campaign objectives and translate them into effective creative solutions
Research evolving practices and content (within and across industries), gather competitive intelligence, and propose creative approaches to lead generation
Manage relationships with external designers, editors, and production partners for specialized or overflow projects
Coordinate internal creative requests, prioritize workloads, and manage project timelines across the Leads Department
Participate in A/B testing initiatives by creating new design variations informed by performance insights
Continuously review performance data to refine creative assets for higher engagement and conversion
Maintain an organized, creative library and ensure all assets are accessible and compliant with brand standards
Qualification
Required
Expertise in graphic design, video editing, and visual web design
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools such as Figma, Canva, Final Cut Pro, or DaVinci Resolve
Strong understanding of performance marketing principles, including how creative influences lead generation and conversion outcomes
Experience adapting creative content based on performance metrics and audience insights
Proven ability to manage multiple projects and external collaborators in a deadline-driven environment
Exceptional creative judgment, attention to detail, and ability to maintain brand consistency
Demonstrated experience sourcing, hiring, and directing external creative talent (freelancers, actors, etc.)
A highly effective creative mind, problem-solving skills, and the ability to balance aesthetic excellence with performance-driven outcomes
Preferred
A successful track record of producing or directing AI-generated video content that enhances marketing performance or storytelling impact
Company
Quility Insurance
US Fintech's InsurTech of the Year award winner.
Founded in 2020
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
F&G Annuities & Life
2023-08-10Corporate Round
Leadership Team
Brandon Ellison
Co-Founder/CEO
B
Brian Pope
Executive chairman
Recent News
2025-08-07
Company data provided by crunchbase