Sirona Medical · 1 day ago
Director of Product Marketing
Sirona Medical is a San Francisco-based, cloud-native software company focused on transforming radiology workflows. They are seeking a Director of Product Marketing to define and communicate the product story, lead go-to-market strategies, and collaborate with product development to enhance market adoption of their unified radiology platform.
Artificial Intelligence (AI)Health CareSoftware
Responsibilities
Define and communicate Sirona’s product story. Build clear, differentiated messaging and positioning that captures the value of cloud-native, unified radiology workflow
Launch new products and capabilities. Lead go-to-market (GTM) strategy, including launch plans, messaging frameworks, sales enablement, and competitive differentiation of new products, packages, features and updates
Collaborate with Product Development. Partner with cross-functional teams to translate product strategy and customer feedback into narratives that drive market adoption
Enable the field. Equip Sales and Customer Success with tools, collateral, and training to communicate Sirona’s value proposition across diverse stakeholders (radiologists, imaging admins, CIOs, and CMIOs)
Champion the customer. Serve as the internal voice of the radiologist and imaging IT community, ensuring market needs are represented in our roadmap and messaging
Drive market intelligence. Monitor competitors, emerging technologies, and healthcare policy trends to inform product and marketing strategy
Elevate the category. Help redefine what 'radiology workflow' means in a cloud-first world, and articulate how Sirona’s unified platform untethers radiology from legacy infrastructure
Qualification
Required
8+ years of product marketing experience, preferably in radiology, medical imaging, or healthcare IT
Deep familiarity with PACS, RIS, reporting systems, and broader radiology IT ecosystems
Proven track record of bringing complex B2B healthcare technology products to market
Exceptional communication and storytelling skills—able to translate technical capabilities into meaningful customer outcomes
Experience collaborating with product, engineering, and go-to-market teams in a fast-paced environment
Passion for modernizing radiology and improving clinician experience
A track record of leveraging market and customer data to make informed product messaging, pricing and packaging decisions and go to market strategy
Benefits
Equity
Benefits
Company
Sirona Medical
Sirona Medical transforms radiology with a cloud-native platform unifying worklist, viewer, reporter, archive, and AI into one workspace.
Funding
Current Stage
Growth StageTotal Funding
$104.5MKey Investors
Avidity PartnersGreatPoint Ventures8VC
2024-11-26Series C· $42M
2024-11-26Convertible Note
2021-11-09Series B· $40M
Recent News
Medical Product Outsourcing
2025-12-12
2025-03-06
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