Avalara · 1 day ago
Senior Events Marketing Manager - Webinars
United States
Full-time
Remote
Senior Level
6+ years expAvalara is looking for an accomplished Event Marketing Manager to lead their webinar strategy as a core pillar of their demand engine. The role involves building a digital event program to promote engagement and contribute to pipeline creation, while overseeing the full lifecycle of webinars from planning to execution and optimization.
Artificial Intelligence (AI)ComplianceFinancial ServicesSoftwareTax Preparation
Responsibilities
You will plan and prioritize webinar strategy and always-on programming based on funnel stage, campaign goals, and audience needs
You will align webinar themes with campaign messaging, product strategy, and pipeline priorities
You will coordinate with Revenue Marketing and Campaigns to embed webinars in GTM programs
You will oversee end-to-end execution of webinars, including planning, speaker prep, platform setup, QA, and live facilitation
You will manage promotional strategy, follow-up content, and reporting workflows
You will build and manage the webinar calendar across segments and buyer journeys
You will contribute to broader event channel planning with Field and Event Marketing counterparts
You will build webinars using platforms such as ON24, Zoom Webinar, or Goldcast
You will use AI tools to support segmentation, content development, and post-event analysis
You will track performance metrics and identify opportunities for improvement in targeting and content
Qualification
Required
6+ years of experience in digital event marketing, webinars, or campaign execution
Experience managing webinars across B2B audiences and funnel stages
Familiarity with platforms such as ON24, Zoom Webinar, Goldcast, and Marketo
Working knowledge of CRM, campaign reporting, and funnel KPIs
Experience using AI for campaign support, targeting, or content development
Experience using AI and AI-related technologies
Benefits
Paid time off
Paid parental leave
Private medical, life, and disability insurance
Company
Avalara
Avalara is a cloud-based platform that provides tax compliance software and automated solutions.
5001-10000 employees
H1B Sponsorship
Avalara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (34)
2023 (36)
2022 (37)
2021 (39)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$841.01MKey Investors
BlackRockSusquehanna Growth EquityWarburg Pincus
2025-11-11Private Equity· $500M
2023-01-01Private Equity
2022-10-19Post Ipo Debt· $0.04M
Leadership Team
Scott McFarlane
CEO
Megan Higgins Knislis
Senior Vice President, Global Partners
Recent News
2026-01-09
2025-12-09
Company data provided by crunchbase