ETHNUS · 4 months ago
Senior Executive
Bakersfield, CA
Full-time
Onsite
Senior LevelEthnus is a leading Emerging Technology training provider that focuses on employability enhancement and skill development. They are seeking a Digital Marketing Senior Executive to manage and oversee all aspects of digital marketing campaigns to promote their brand's products effectively.
Higher Education
Responsibilities
Execute the digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, etc,)
Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Work with various content formats such as blogs, videos, audio podcasts, etc
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, especially on Google & Social Media like Facebook, LinkedIn, Twitter, etc,)
Manage SEO campaigns
Track the website traffic flow
Measure and assess goals vis-à-vis ROI
Set up conversion, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Qualification
Required
Exceptional oral and written communication skills
A good understanding of marketing automation tools and software
Working knowledge of leading and managing SEO/SEM campaigns
Ability to identify target audiences and devise effective campaigns
Working experience in optimizing landing pages and user funnels
Familiar with website analytics tools
Outstanding experience in setting up and optimizing Google AdWords campaigns
Exceptional knowledge of content management and email marketing software
Good understanding of social media and display advertising platforms
Great interpersonal skills
Ability to work in a team or individually as and when required
Ability to manage and handle multiple tasks
Outstanding problem-solving skills
Exceptional attention to detail
Good time management abilities
Strong decision-making skills
Creative thinker and problem solver
Thrive in matrix environments and is adept at building relationships with different stakeholders
Benefits
Industry-leading performance incentive program
Travel & stay reimbursements
Partnerships with leading brands like MMT, Ola, Uber, Google, Zoho etc.
Company
ETHNUS
Started as an educational training company, Ethnus has created a niche for itself in the Emerging Technology Training space.
Founded in 2007
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase