United Community · 1 day ago
Marketing Operations Associate Director
Greenville, SC
Full-time
Onsite
Mid, Senior Level, Lead/Staff
$84K/yr - $139K/yr
5+ years expUnited Community is seeking a skilled Marketing Operations Associate Director to support the Marketing & Communications team by driving operational excellence across marketing initiatives. This role focuses on optimizing workflows, managing performance tracking, and supporting cross-functional collaboration in a fast-paced, data-driven environment.
Banking
Responsibilities
Support the development and implementation of marketing operations strategies and processes
Assist in identifying opportunities to improve marketing performance and operational efficiency
Collaborate with cross-functional teams including sales, compliance, risk, technology, finance, and analytics
Contribute to the optimization of key workflows and systems to support scalability
Assist with business continuity planning and support audits and risk assessments
Help maintain marketing workflows, policies, and procedures in compliance with regulatory standards
Monitor industry trends and regulatory changes impacting marketing and advertising
Support the development of dashboards and reports to track marketing effectiveness and customer insights
Use data to inform prioritization and contribute to strategic recommendations
Assist in managing customer journey initiatives and customer excellence programs
Contribute to strategic planning and reporting efforts, including pitch book development
Support budget tracking and forecasting under the guidance of senior leadership
Provide mentorship and guidance to junior team members as assigned
Compliance Training: Participate in all required compliance training, including Bank Secrecy Act/anti ‑ money laundering training and other internal/external programs, meetings, and seminars
Other Duties: This description is not designed to cover all duties. Responsibilities may change or be assigned at any time without notice
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
Minimum of 5-7 years in the financial services industry, preferably in a marketing operations or project management role
5+ years supporting integrated marketing and PR programs, including budget oversight
Strong organizational and analytical skills with the ability to manage multiple projects and meet deadlines
Familiarity with marketing operations across digital and traditional channels (web, mobile, social, email, direct mail)
Working knowledge of marketing and sales technology platforms including Adobe, Tableau, and Salesforce
Ability to translate data into actionable insights and support decision-making
Understanding of the regulatory landscape impacting financial services marketing and advertising
Effective communicator with strong collaboration and influencing skills across teams
Proficient in Microsoft Office applications with a willingness to innovate, learn, and grow
Preferred
Experience supporting organizational change and agile methodologies preferred
Company
United Community
Since 1950, United Community has been driven to provide best-in-class service as we work to improve the financial well-being of the people and communities we serve.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
DeVan Ard
CEO
J Scott Preston
Division CEO United Community Bank
Company data provided by crunchbase